MarketScale Pro AV: Episode 1 Pro AV By MarketScale podcast

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

för 2 dagar sedan27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Pro AV by MarketScale «
MarketScale Pro AV: Episode 1

för 6 år sedan 49:43

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On the first episode of The MarketScale Pro AV Show, you'll get to hear from thought leaders, analysts, and innovators alike, exploring some of the most timely topics in the industry. Besides updates on industry news and a preview of SEGD's Xlab in Brooklyn, we'll hear from John Melillo, Digital Media Group Senior VP for Diversified, who breaks down why the German audiovisual content market is booming in 2018, and what it means for Pro AV.
The industry would be nothing without it's people. We showcase one rigger who, after 40-plus years industry experience, is taking a personal approach to Pro AV safety. Finally, we'll host a Podcast Panel with two industry leaders, looking at the added benefits of digital signage that often get overlooked or underplayed, but can be even more beneficial than the initial client deliverable.

3 episoder

#Tech #Pro AV #MarketScale

MarketScale Pro AV: Episode 1

Pro AV by MarketScale

published för 6 år sedan

Dela

MP3•Episod hem

3 episoder

#Tech #Pro AV #MarketScale

Alla avsnitt

1
The Great Drone Invasion of Eastern Europe with Dominik Wojcik of Microdrones 16:37

för 6 years sedan16:37

16:37

In 2018, drones are used anywhere from personal to professional use. However, most people would have you believe that drones are just used for getting high angle helicopter style footage. But with new technologies from Microdrones, the use cases of drones are expanding year after year, especially in the construction field. Joining us today on Propelling is Dominik Wojcik from Microdrones to break down this European market. "The eastern part of Europe is way behind in infrastructure, especially when it comes to roads compared to western Europe. So basically it's one big construction site, and our products are suited for helping with this," Wojcik said. He discusses the drone market in eastern Europe, how Poland’s more open drone flying laws allowed their market to skyrocket, and how Microdrones' new technologies are extending the possibilities of what can be achieved by using drones.…

1
Propelling: Out of Sight, Not Out of Mind, with Samuel Flick of Microdrones 12:02

för 6 years sedan12:02

12:02

There are great things ahead for the commercial drone industry, said Samuel Flick of Germany-based Microdrones, which recently completed a successful corridor mapping mission on the Autobahn. Flick discussed the systems and commercial partnerships that made this feasible in this episode of Propelling. The mission was a key advancement in Beyond Visual Line of Sight, or BVLOS, making it possible to use drone aircraft for extended lengths of time and distances that would not otherwise be possible in advanced corridor mapping. "Microdrones is really at the forefront of this," Flick said. "Right now in Germany we have by law a 400 meter line of sight barrier, so you have view of the drone at every time. BVLOS really unlocks the potential of the drones."…

1
MarketScale Pro AV: Episode 1 49:43

för 6 years sedan49:43

49:43

On the first episode of The MarketScale Pro AV Show, you'll get to hear from thought leaders, analysts, and innovators alike, exploring some of the most timely topics in the industry. Besides updates on industry news and a preview of SEGD's Xlab in Brooklyn, we'll hear from John Melillo, Digital Media Group Senior VP for Diversified, who breaks down why the German audiovisual content market is booming in 2018, and what it means for Pro AV. The industry would be nothing without it's people. We showcase one rigger who, after 40-plus years industry experience, is taking a personal approach to Pro AV safety. Finally, we'll host a Podcast Panel with two industry leaders, looking at the added benefits of digital signage that often get overlooked or underplayed, but can be even more beneficial than the initial client deliverable.…

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