Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innehåll tillhandahållet av Kathrin Bussmann. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kathrin Bussmann eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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TWM 195: How CPG Companies Can Build Great Global Brands in Today’s Economy w/ James Banville
MP3•Episod hem
Manage episode 270695081 series 1946969
Innehåll tillhandahållet av Kathrin Bussmann. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kathrin Bussmann eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
James Banville has over 25 years of experience in international business development, marketing and sales with small and large Consumer Packaged Goods (CPG) companies in the U.S. and international markets. Based in Orange County, California, he is currently leading international operations atThe Honest Company, a consumer goods company founded by American actress and businesswoman, Jessica Alba, in 2012. James speaks three different languages, and holds degree in Spanish Literature as well as an MBA from theThunderbird School of Global Management. Over the course of his career, he has held a number of senior leadership positions at some of the world’s best-known CPG brands. He has led international sales teams a Kao Corporation, ConAgra Foods, Revlon Professional Brands, Henkel, and e.l.f. Cosmetics, before taking on the role of General Manager, International, atThe Honest Company in 2019. In this interview, James talks about how today's CPG companies are approaching international expansion, and their strategies for building great global brands in a rapidly evolving marketplace. Catch his valuable insights! Links:
…
continue reading
- The Honest Company website
- The Honest Company on Facebook
- The Honest Company on Instagram
- The Honest Company on Pinterest
- The Honest Company on Twitter
- The Honest Company on LinkedIn
- The Honest Company Blog
- James on LinkedIn
240 episoder
MP3•Episod hem
Manage episode 270695081 series 1946969
Innehåll tillhandahållet av Kathrin Bussmann. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kathrin Bussmann eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
James Banville has over 25 years of experience in international business development, marketing and sales with small and large Consumer Packaged Goods (CPG) companies in the U.S. and international markets. Based in Orange County, California, he is currently leading international operations atThe Honest Company, a consumer goods company founded by American actress and businesswoman, Jessica Alba, in 2012. James speaks three different languages, and holds degree in Spanish Literature as well as an MBA from theThunderbird School of Global Management. Over the course of his career, he has held a number of senior leadership positions at some of the world’s best-known CPG brands. He has led international sales teams a Kao Corporation, ConAgra Foods, Revlon Professional Brands, Henkel, and e.l.f. Cosmetics, before taking on the role of General Manager, International, atThe Honest Company in 2019. In this interview, James talks about how today's CPG companies are approaching international expansion, and their strategies for building great global brands in a rapidly evolving marketplace. Catch his valuable insights! Links:
…
continue reading
- The Honest Company website
- The Honest Company on Facebook
- The Honest Company on Instagram
- The Honest Company on Pinterest
- The Honest Company on Twitter
- The Honest Company on LinkedIn
- The Honest Company Blog
- James on LinkedIn
240 episoder
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