The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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Creators Interview: Amelia McGee; It's so much better to get started then be perfect
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In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, h…
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Creators Interview: Tim Grahl; The level of resistance is to the level of how important it is.
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In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significan…
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Creator Interviews: Stephanie Schwab; LinkedIn is the best vehicle to get that personal brand out
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In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. …
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Creator Interviews: Bruno De Figueredo; AI will be everywhere in the future
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In this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emph…
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Creator Interviews: Tony & Alisa DiLorenzo; You have to have an offer from the start
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In this episode of the Level Up Creators podcast, Amanda Northcutt interviews marriage influencers and experts, Elisa and Tony DiLorenzo, who share their journey of building a successful creator business over the past 15 years. They discuss the evolution of their podcast, the importance of community building, and the lessons learned from early even…
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Creator Interviews: Gina Bianchini; I was going to bring a team together and we were going to create a way for people to have their own network effect
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In this conversation, Amanda Northcutt interviews Gina Bianchini, the CEO and founder of Mighty Networks, about the future of AI and membership communities. They discuss the definition of community and how it differs from social media, the power of network effects in building engaged communities, and the importance of focusing on the people you ser…
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Creator Interviews: Amanda Goetz; I've spent the last 15 years building my career, not followers.
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Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents a…
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Creator Interviews: Kathryn McGarvey; If this was your business, what would you do differently?
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In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surve…
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Creator Interviews: Yasin Mammeri; Know thyself, I think is like a huge lesson for business and for life.
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Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the …
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Creator Interviews: Sam Vander Wielen; Be interested in things to be interesting
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In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and high…
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Creator Interviews: Matt Briel; A book is one of the best lead magnets on the planet
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Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authorit…
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S1:EP26 Creator Interviews: Loni Brown; Society is failing mothers right now
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Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discov…
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S1:E25 Creator Interviews: Xayli Barclay; Your message is more important than your fear
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts requir…
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S1:EP24 Creator Interviews: Lenka Šilhánová
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Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, n…
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S1:EP23 Creator Interviews: Mark Stiving
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In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and th…
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S1:E22 Creator Interviews: Michelle Dew
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Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also h…
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S1:E21 Creator Interviews: Daniel Elizalde
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Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses.…
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S1:E20 Creator Interviews: Karen Delgado
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In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the im…
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S1:E19 Women Are Standing in Their Own Way: Here’s What We Need To Do with Micah Larsen
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In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHS…
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S1:E18 AI 101: What Creators Need to Know with Brennan Woodruff
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Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators. 🔑 Key Highlights: Brennan Woodruff's Journey: Discover Brennan's b…
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S1:E17 Mindfulness and Wellness for Female Entrepreneurs
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In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses. Key Topics Discussed: 1️⃣ Navigating Chronic Illness in Entrepreneurship: Lucy's journey …
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S1:E16 How to Harness AI and Email Marketing for Your Creator Business; Part Two
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In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth. 🔑 Key Highlights: ✨ Innovative LinkedIn Strategies:…
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S1:E15 How to Harness AI and Email Marketing for Your Creator Business; Part One
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Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy. In this episode, you'll discover: 📧 The Role of AI in Email M…
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S1:E14 Behind The Scenes Of Successful Memberships
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In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience. Key Takeaways: Engaging with your audience is crucial for building a successful membe…
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S1:E13 Venture Capital in the Creator Economy
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In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business. Key Points Slow Ventures looks for creators wh…
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S1:E12 How To Make High-Value Brand Deals
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In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pri…
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S1:E11 How to Make Money as A Creator; Part 5: Memberships
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In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships. …
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S1:E10 How To Make Money As A Creator; Part 4: Collabs, Merch & More
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In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators look…
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S1:E9 What Exactly Is Marketing Automation?
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In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this…
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S1:E8 How To Level Up Your Video Content
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In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts.…
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S1:E7 How to Create a Thriving Membership Community with Amy Sangster, CEO of MemberUp
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In this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community. Here are some key points from the episode: The value of c…
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S1:E6 How to Make Money as a Creator; Part 3
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In this episode, we discussed various digital products and monetization strategies for creators. Here are the key points covered: Using purpose-built tools like Kindle Create, Atticus, and Canva for writing and formatting ebooks. The importance of understanding your audience and their needs when writing an ebook. Tips for marketing your ebook, incl…
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S1:E5 How To Make Money As A Creator; Part 2
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In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered: Workbooks/Guides Workbooks and guides are valuable assets that can help your audience achieve their goals and solve specific p…
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S1:E4 How To Make Money As A Creator; Part 1
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In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively. Key Points Lead magnets: Give…
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S1:E3 How To Launch Your Own Merchandise Line with Mike Davis & Michael Belnap
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In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation: Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand rec…
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S1:E2 Top 5 Roadblocks Creators Face & How to Overcome Them
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In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode: Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thu…
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S1:E1 Top 3 Ingredients for a Successful Creator Led Business
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In this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered: Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market. The importance of understanding the niche and the percentage of audience reach. Demonstrabl…
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