Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Hey Friend, I love that I get to talk to you more. I have so much to discuss, like Social Media Tips, Work and Life Balance and hang out with some of our favorite friends and Influencers! Doesn't that sound fun? Chat soon! Love, @omgartistry Olivia Smalley
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”Social Savvy” is your go-to podcast for mastering the art of connection. Join us as we explore the ins and outs of socializing, from building confidence and mastering small talk to fostering meaningful relationships. Whether you’re a seasoned social butterfly or just starting to spread your wings, we’ve got tips, tricks, and insights to help you navigate the social landscape with ease and finesse. Get ready to unlock the secrets to authentic connection and enhance your social life like neve ...
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Simple steps anyone can take to help improve the world's current environmental and political situation
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Breaking the Mold in Branding with Chloé Nwangwu
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Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yours…
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Growing a Newsletter Without Social Media: Building Sustainable Success with Jessica Lackey
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Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!) In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want…
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Marketing Your Business During an Election Year with Josephine Agrawal & Megan Griffith
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Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone. In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness. Ever wondered if your brand should speak up on soc…
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The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn & Angie Trueblood
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Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podca…
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Blogging Isn’t Dead—Here’s How to Make It Work for Your Business with KP & Jessie from Inkpot Creative
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Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place. Today, I’m chatting with KP and…
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Rage-Baiting: The Viral Tactic You Need to Avoid
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Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, …
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I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, le…
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Instagram’s Link in Bio: End of an Era or Just Evolving?
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Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversion…
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Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp
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Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We dis…
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Instagram Threads: The Good, The Bad, and The Ugly One Year Later
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It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algor…
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Ignite Your Marketing with Curiosity with Emily Aborn
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What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging…
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Unlocking the Secrets of Business Automation with Nikki McKnight
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Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the t…
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Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman
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Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, an…
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Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes
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If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, …
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Crush Your Content with Smart Marketing Automation
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What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the worl…
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Building Thriving Communities Using Facebook Groups with Christina Jandali
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What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining…
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How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin
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I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from b…
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Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
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Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle t…
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The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
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As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client…
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Unlocking Social Success: Insights from How to Win Friends
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In this episode of Social Savvy, we explore timeless wisdom from Dale Carnegie's classic book, "How to Win Friends and Influence People," to uncover the secrets of social success. Join us as we discuss the power of a genuine smile, the importance of being genuinely interested in others, and the art of engaging conversation. Discover how these princ…
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Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
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Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to autho…
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Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
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I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leav…
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Overcoming Public Backlash on Social Media with Megan Griffith
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Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. …
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Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
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Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to th…
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
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Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for every…
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
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What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is in…
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