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TrepTalks with Sushant

Sushant Misra

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Successful e-commerce, retail, and tech entrepreneurs share their startup stories and proven strategies and tactics that they used to start and grow their businesses. Learn, get inspired, and then take action to build your dream business.
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Doc Harmony, Founder of Healthy Energy Amazing Life (H.E.A.L) share insights on the demand and market for natural holistic wellness products and how different people find health and wellness with different healing modalities. Doc Harmony also shares her story of how she has grown her business over the last 30 years into B2C and B2B segments and les…
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Dawn LaFontaine, founder of Cat in the Box, shares her story of starting a Cat Wool Toys and Playhouses products business out of love for cats and also to be more in control of her working life. Dawn shares some of the challenges she faced in creating her products and also the successes in getting traction from the market and a community of cat lov…
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Maria Lee Magaña, Founder of Bully Wags, shares the story of how she got inspiration for her dog leash and harness business from a challenge that she encountered while walking her own Bully. Maria shares her journey of developing and bringing the product to market, what has worked in terms of customer acquisition and her plans for being more breed-…
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Jocelyn Sheppard, founder of Appalachian Botanical shares the story of how she is utilizing reclaimed coal mining land in West Virginia to grow Lavender and build a natural personal grooming brand while creating jobs for marginalized people in the local community. Jocelyn shares her lessons in scaling business through B2B channels, importance of br…
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Louise Rice, founder of Strapsicle, shares her story of creating a Kindle Strap while on her maternity leave to enable easy reading experience and to prevent the device from accidently falling. Louise shares her lessons in gaining traction early on, success with selling in the US on Amazon, her efforts to scale the business globally, as well as a s…
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Adam Baker of SodaPup shares his experiences in applying business principles learned from successful career in the footwear and apparel industry (Nike, Crocs etc.) to the pet industry. Adam shares his lessons in growing the business through strategic partnerships and contracts to pay for expensive moulds for his products as well as getting distribu…
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Kristy Bickmeyer of Twinkle Toes Nanny Agency, shares how her entrepreneurial mindset enabled her to start a Nanny Agency and disrupt the traditional contracting and payment model. Kristy has been able to scale her business with a franchise model and is utilizing a custom software solution to streamline the booking and payment process.…
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Young and Josh Kim of Ellison + Young share the story of successfully transitioning from running a 10 store retail fashion and jewellery chain to an online wholesale Fashion and Lifestyle brand after COVID pandemic closures. They share how they have applied the lessons from their retail experience to create a strong supply chain, utilize multiple s…
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Alex Witherow of Car Rental University shares his years of experience with Car Sharing business - tips on starting and growing a profitable car-sharing side-hustle, scaling the business, and valuable insights on avoiding common pitfalls.Av Sushant Misra
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Mel young, founder of Flowerdale valley shares how her desire to be her own boss and spend more time with her kids propelled her to start a natural skincare brand. Mel also shares how she has grown her business organically over time and grown as an entrepreneur by challenging herself every step of the way.…
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Krish Himmatramka of Do Amore as he explores ethically sourced, high-quality rings crafted from recycled metals and diamonds. Discover the innovative approach of Do Amore, balancing social impact and affordability while discussing the emergence of lab-created diamonds. Krish also shares his personal journey transitioning from engineering to foundin…
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Wendy Mackenzie of Everlasting Herb Farm shares her journey of learning and falling in love with herbal skincare products and starting a side-hustle which grew organically and allowed her to quit her teaching job. Wendy talks about creating an award winning natural deodorant formula and shares the advice of keeping things simple at the beginning.…
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Nikki Smith, founder of Jewelry Brand Nikki Smith Designs shares her journey of hand crafting jewelry pieces as a side-hustle when she couldn't find modern, affordable jewelry pieces to wear to work. Nikki focused on slow, organic growth and learned about customer preferences by selling at pop-up shops and farmer's market and slowly growing her pro…
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Josh Thurmond, the founder of LavaBox, shares the inspiration behind his innovative portable campfire. Thurmond shares the challenges, triumphs, and the key lessons learned in creating a high-quality outdoor product. His determination led to the unique design of Lava Box. Learn how his personal camping experience and market understanding played a p…
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Scott Unkefer, founder of Just Panela, shares the story of living in Colombia and discovering Panela Sugar in coffee shops and the health benefits compared to refined sugar widely used in the West. Scott shares his journey of bringing the product to the western market, challenges in supply chain, educating the consumer of the benefits, price point,…
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Chris Clearman, founder of Matador, a high-performance travel equipment company shares his background as a product designer working at GoPro and deciding to start his own company. Matador creates innovative, high-quality, and functional products for the adventure traveler market. Chris shares his experiences in gaining early traction through design…
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Chris Vandersluis, founder of HMS Software, shares the evolution of his Business HMS software which he started in 1984. Chris and his team focused on Project Management software and after finding a need for a time sheet system for their customers, built their product TimeControl to meet customer needs. Chris shares his business lessons over the las…
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Ishan Dutta, Founder of Ugly Duckling Color shares how he transitioned from the corporate work at L'Oréal to finding an unmet need and niche in the Hair Color products category which inspired him to start his own business. Ishaan shares details about hair color industry, customer preferences, as well as insights on marketing.…
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Jared Madsen, founder of Madsen Cycles, shares the story of getting inspired by the Danish culture of using cargo bikes as a family transportation vehicle and deciding to bring the idea to the US. Jared shares the initial skepticism he faced from the cycling industry but forged forward anyways to build his business. Jared shares lessons learned in …
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Braxton Fleming, founder of Stealth Bros & Co. shares the personal story of transitioning and how not being able to find suitable Dopp Kits for hormone replacement therapy medications became the inspiration behind the products and the brand. Braxton talks about transgender experiences, starting a business with no experience, building a community, e…
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Jessica Stellwagen of Bodify, a Med-Spa specializing in CoolSculpting shares how she partnered with her sister, fundraised half-a million dollars, and utilized her business acumen to quickly become one of the top CoolScultping clinics in the United States. Jessica shares her lessons in business building, building a high-performing team culture, and…
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Steven Sashen, founder of Xero Shoes shares the story of building an innovative footwear company where the products (shoes) allow natural barefoot fit and comfort and let feet do what is natural - bending, flexing, moving, and feeling. Steven talks about building the company initially through organic growth, shark-tank experience, and being profita…
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Dylan Lam of Omirank shares his journey of becoming an Amazon entrepreneur and launching multiple successful products and brands on Amazon. Dylan has now launched an Agency that is helping aspiring Amazon entrepreneurs succeed through Product Validation, PPC advertising, and helping to set up successful Product Launches.…
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Olivier Momma, Founder of Ekster, shares how he came to the US as a Fulbright scholar and decided to create a trackable wallet brand after meeting his co-founder in business school. Olivier shares his experiences launching a successful Kickstarter campaign, challenges with marketing and customer acquisition, and goal of building a global smart trav…
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David Smith, founder of Mattress Depot USA, shares how he got started in the mattress business selling discount liquidation mattresses and eventually built a successful chain store mattress retail brand in the US. David shares the details of mattress industry, business models, and what it takes to become successful in this highly competitive indust…
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Michael Benarde, Co-founder of NightCap, a simple Scrunchie that covers a drink glass and prevents spiking, shares the story of how his sister dreamt of the product and then the brother/sister team worked together to bring it to market. Michael shares great insights on how they have made NightCap popular among college students, outsourcing operatio…
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Johnathan Price of Down4SoundShop.com shares how he built an organic social media following around car audio products and built an e-commerce brand first selling other brand products and then creating his own product line. Johnathan has been wildly successful with this business and attributes success to his work ethic but also to building an authen…
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Kayla Hutchinson of Lucky Dog Design Company shares the story of building a stationary retail brand offering hand designed and in-house printed greeting cards, stickers, planners and other stationary items. Kayla shares her passion for paper printed products which she designs and prints herself. Kayla has received a strong traction on Etsy (and why…
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Anthony Rosemond of Pastreez shares his journey of moving to the US from Paris, France to bring the authentic taste of Macarons to the people of United States. Anthony talks about the process of moving from Paris and starting a business in the US, growing organically, and the challenges of shipping Pastries across the US.…
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Jamie Taylor, the founder of Confete Party Box, shares the story of building a Party Gift Boxes and Balloon Installations Business and then pivoting to Virtual Party Boxes during COVID. Jamie shares her lessons in growth, B2B sales, and future plans.Av Sushant Misra
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Diana Hall, the founder of ActivArmor, shares the story of disrupting the traditional medical casts and splints with custom 3-D printed plastic alternatives that offer better fit, waterproof protection, and better lifestyle fit for individual patients. Diana shares the unique value proposition of the product, business model and large market size, o…
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Oleg Kulyk, the founder of ScrapingAnt, discusses his journey as an entrepreneur and the challenges of running a business in Ukraine during the war with Russia, including constant shelling and supply shortages. Despite the difficulties, Oleg managed to keep his business running and supporting his customers. He also talks about the features of his w…
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Isabel Aaagard, co-founder of Last Object, shares the story of building a company that designs and creates reusable alternatives to single-use items. She talks about the iterative design process, massive success in launching a reusable swab, and challenges in building consumer awareness of reusable products and getting mass distribution.…
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Elliot Bishton of Engravers Guild of London shares how he has been able to differentiate and grow a Gift products online ecommerce business by offering custom personalization and beautiful packaging to its customers. Elliot also shares the challenges that small businesses are facing in a highly competitive market where marketing for customer acquis…
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Gillian Crawford, founder of Lily Blanche, a demi-fine jewelry brand based out of Scotland, shares the story of building a jewelry brand that focuses on offering a truly sentimental and emotional experience for her customers. Gillian also shares her lessons in brand building and navigating the complexities of building an e-commerce business in a cr…
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In this episode, Logan Christopher, the co-founder and CEO of Lost Empire Herbs, takes us through his entrepreneurial journey in the natural products industry. From his early days in fitness to his venture into herbalism, Logan shares how he combines scientific research with ancient wisdom to offer high-quality herbal products.…
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Chris Devonshire Ellis, Founder of Dezan Shira Associates shares a lifetime of business and life lessons building an Asia Growth focused professional services firm. Starting a consulting practice in China 32 years ago, Chris has grown his business to 40 offices across Asia and $40 Million+ in revenues. Chris shares his outlook in China, Asia, as we…
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In this episode, Debendra Prasad, an Indian entrepreneur, discusses his entrepreneurial journey and the changing landscape of entrepreneurship in India. Debendra started his web development and digital marketing company, Creatisoul, in 2014 to have the freedom to accept challenges and solve problems on his own terms. Subsequently, Debendra also fou…
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Maximilian Perez, Founder of XSuit, shares how he is reinventing Men's suit for the 21st century by using innovative fabrics and updated designs to make the Suit more fashionable and comfortable for the modern man. Max also shares his experiences living and doing business in China as well as lessons learned launching and growing XSuit.…
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Umberto Luchini, Founder of Wolf Spirit Distillery and a veteran marketer and brand builder in sports and alcohol categories, shares the story and motivation behind creating an independent premium spirits brand - a way to do what he loves the most, i.e. build new brands. Umberto shares valuable lessons in brand building as well as insider details o…
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Steve Cozzolongo, CMO of Search Marketing Agency Digital Position shares how focusing on understanding the client business and market they operate in helps the agency to create tailored Search Marketing strategies to drive profit for each client. Steve also shares key competencies that has helped Digital Position succeed and grow including being th…
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Rebecca (Becky) Bavli, Founder T is for Tame shares the story of starting a natural hair and skincare brand for kids to help other moms when she couldn't find natural hair taming products for her own twins. Rebecca shares everything from product development, getting first customers, success on Amazon, as well as successful retail partnerships with …
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Dean Salakas, Co-founder of The Party People, shares the story of taking over the kid's party store business that his mother had started and establishing it into a household party store brand in Australia with successful brick & mortar and e-commerce operations.Av Sushant Misra
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Peter Thorpe, the founder of Fire Avert, shares how his experience as a firefighter inspired him to create a product that prevents kitchen fires. Peter shares his experiences commercializing the product to multi-family housing to make the biggest impact in preventing household fires. Peter also has plans to grow the Direct-to-Consumer D2C market.…
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Mehdi Kajbaf, co-founder of Matboard and More, shares the story of building a Custom Matboard niche e-commerce business. This interview shows a great example of how to create competitive advantage and capture market share in a niche category by offering a large selection of high-quality products (in this case Custom Matboards).…
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