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The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know. The Masters of Marketing Agency Podcast is brought to you by DevNoodle. https://devnoodle.com/
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Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
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At Squirrel Wiz, a leading digital marketing company in Ahmedabad, India you are covered for vertical, quick, sharp & manoeuvrable digital business growth. We are potentially the fast-growing digital marketing agency in Ahmedabad with a knack for Web Design & Development, Graphic Design, Search Engine Optimization, and Social Media Marketing. As a team, we go above and beyond to provide you with fresh, useful strategies for navigating the internet jungle. We assist you in executing, communic ...
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Digital Media agency headquartered in San Antonio, Texas with a branch office in Dubai, UAE. Our company provides leading edge digital marketing techniques and social media strategies including website design and development, search engine marketing (SEM), search engine optimization (SEO), online reputation management (ORM) and mobile apps for iPhone, iPad, and Android devices. We also conduct social media and digital marketing trainings, workshops and speaking engagements. For more info vis ...
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The Art of Selling by V8 Media | Award-Digital Marketing Agency

The Art of Selling by V8 Media | Award-Digital Marketing Agency

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If you are a small business owner or marketing manager that's looking to learn the ins and outs of digital marketing so that you can grow your organization, then our V8 Media Agency podcast is for you! V8 Media Agency podcast hosted by Jandre de Beer, who is the founder and head of growth of Version Eight (an ROI-driven digital marketing agency) Subscribe for real insight on real people doing real work in the digital marketing landscape! www.v8media.co.za
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Digital Centric takes pride in being the most trusted company. We are considered the Professional SEO Services in Ireland with our ever-growing number of customers. Get on board with those individuals and entities that will support your commerce. We are a team of creators – masses particularly acknowledge us for our unique ideas and excellent designs. With our zealous UI/UX designs – we are commended by newbies and pioneers of industry alike. We offer services, deals, promos but more than th ...
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A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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”Marketing Masters: The Agency Power Show” is your indispensable resource as a business owner in the fast-paced world of marketing. Each episode Cash Miller, CEO of Titan Digital, gets into in depth discussions with other agency owners & industry experts, focusing on the latest trends and innovative strategies that will help your business thrive. From digital marketing tactics to effective brand development, we’re here to equip you with the knowledge to navigate the marketing landscape. Tune ...
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Welcome to MediSpa Media, the ultimate podcast for all things Med Spa Marketing & Advertising! Join us as we dive deep into the dynamic world of medical spa promotion, exploring innovative strategies, effective campaigns, and industry trends to elevate your Med Spa business. Whether you're a seasoned practitioner or just starting in the aesthetics industry, our episodes cover a range of topics designed to help you thrive in the competitive landscape of medical aesthetics. From social media t ...
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Are you striving to refine your selling strategy and cultivate enduring client relationships that stand the test of time? How can you elevate your approach to not just closing deals but fostering long-term partnerships that drive mutual growth and success? Today's guest started her business with the idea of embodying a strategic dance of trust, val…
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In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they wan…
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Send us a Text Message. In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https:…
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Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals supporting over 150 organizat…
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Do you treat your team like employees or like people? Every agency owner should recognize the immense value of their team and ensure they are treated with the utmost respect. This may entail parting ways with toxic clients, as the well-being of your team is irreplaceable. Our guest today faced challenging times during the pandemic when they had to …
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Are you prepared to elevate your agency team and pave the path to success? As your agency expands, the need to grow your team becomes inevitable, and having standard operating procedures (SOPs) in place beforehand can save you a lot of headaches. Today’s guest went through a rapid growth phase with his agency and found he was ill-prepared to delega…
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In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemen…
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Send us a Text Message. In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you. I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose in…
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Is your agency work affecting your family life? Are you challenged by finding the right talent to assemble a team to take over some of the work? Today’s guest thought she’d always be a solopreneur but as her workload mounted, she realized she needed reinforcements to maintain her level of service and keep clients coming back. Getting the right tale…
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Do you prioritize new clients or building lasting relationships? Would you be willing to lose money on a client in order to build a long-lasting relationship? Today’s guest has built two successful agencies banking on the power of planning for the long term instead of focusing just on the numbers. She’ll explain how she and her partner formed their…
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In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call…
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What sets high-performing agencies apart from their low-performing counterparts? How are you positioning your agency for success? Our guest today is a seasoned business executive with extensive experience in product marketing and sales leadership. In his current role, he collaborates with agencies and gains insights into what separates successful o…
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Send us a Text Message. In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions. I also discuss the importance of defining your agency's brand identity and aligning it with you…
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What would you do if you sold your agency tomorrow? Are you clear enough on your purpose that you could keep on creating value? Today’s guest is the founder of a beloved app that changed the way people drive nowadays. He eventually sold that company but hasn’t stopped looking for ways to improve people’s lives through his startups. He’ll share what…
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Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buy…
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This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in…
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Send us a Text Message. I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understan…
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Does your onboarding process set new hires up for success from day one? Do you believe the hardest part of adding new team members is the hiring process? Today’s guest believes most business owners disregard the importance of the onboarding process, which can affect a new hire’s chances of success in the agency. He goes over the many aspects you sh…
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Is the fear of failure holding you back from taking the first steps to establish your brand? Are you hesitating to start a podcast because you believe it would only be worthwhile if it garners millions of downloads? Our guest today is a true trailblazer in the podcast industry, having successfully built a thriving agency around his initial decision…
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In today's episode, we’re joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom’s journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom’s sales process and how he mana…
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Send us a Text Message. Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing t…
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Do you want to sell your agency at some point? Do you know where you want to take your business before you’re ready to search for a partnership? Today’s guest started his agency at just twenty-three years old and was ready to sell ten years later, when his business was thriving and had a solid position in a coveted niche. However, the selling proce…
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Have you ever doubted your ability to steer your agency toward greatness? Does your team follow your lead on the decisions you make to get there? Many agency owners face this internal battle, questioning if they truly have what it takes to lead their business to new heights. Today’s guest has conquered those self-doubts and forged an unwavering con…
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Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 years old while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services and protecting growing businesses from ransomware. CyberLynx, previously known as Your IT Department, continues to…
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In today's episode, we’re joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cy…
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Dive into an episode where marketing meets self-growth, as Theresa Bassett shares her journey from radio to CEO of The Diamond Group. Discover how her agency adapts to client needs, why comfort zones hinder growth, and the power of identity in shaping behaviors. Plus, she teases their big move towards franchising. Get ready for a treasure trove of …
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Send us a Text Message. In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case…
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Do you fear missed opportunities if you define a niche or turn away less-than-ideal prospects? Today’s guest started his agency as a college student and pivoted to digital services as the internet barely became a thing. One of the biggest shifts and struggles in his journey has been overcoming the fear of tuning down revenue and letting go of the n…
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Dive into the world of marketing mastery with Aaron Gaeir, CEO of GDX Studios, sharing his wisdom on creating enchanting experiences that amplify every form of media. From fostering an adventurous culture to leveraging pivotal success strategies and crafting valuable partnerships, this episode is a treasure trove for any marketing aficionado. Here …
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Are you struggling to keep your clients happy and retain their business? How do you prepare your team to create the best client experience? In today's competitive market, delivering an exceptional client experience is paramount. Our guest today is a true master of client service, leading a team laser-focused on understanding each client's unique ne…
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In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and …
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Send us a Text Message. In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interaction…
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Would you say your agency is like your baby? Could you be so emotionally attached to your business that you may be stifling its growth? Today’s guest will share his experience growing an agency and the turning points that allowed him to make real progress in its growth. From learning to communicate his agency's vision in a way that inspired buy-in …
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As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today’s guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketers, content doesn’t really bring a lot of leads. For…
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Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. He’s been an active YPO memb…
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In this episode, we’re joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creat…
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Are you fed up with the revenue roller coaster? Ready to get off and build an agency business model focused on sustainable profits? Maybe you’ve heard the saying "revenue is vanity and profit is sanity.” Our featured guest today experienced significant sustainable growth after breaking free from the “revenue trap.” By shifting the focus from revenu…
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Send us a Text Message. In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketi…
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When was the last time you stepped back to evaluate whether your agency's strategy is truly aligned with your core mission and values? Is your team buying into the overall vision? Are they motivated and understand their role in the vision? If not, it’s time you start integrating vision and strategy for more effective results. Today’s guest has set …
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In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness busines…
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Listen to the essentials of email and SMS marketing with Damon Didier in this episode of Marketing Masters. Host Cash Miller breaks down Damon's strategies for maximizing ecommerce sales, especially during high-risk periods like Black Friday. Learn how to get the power of data, create engaging campaigns, and cut through the noise to retain customer…
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Send us a Text Message. In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffe…
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Is your agency leveraging CRMs to tailor personalized client experiences and nurture long-term client relationships? Are you tracking customer interactions from first message to delivery? In the dynamic world of agency-client interactions, CRM tools play a pivotal role in streamlining operations and enhancing customer experiences. Today’s guest has…
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The episode with VNECK's Jason Margaca explores creative and bold marketing strategies. Jason, with an extensive background in art and comedy, brings an artist-centric approach to marketing campaigns. The episode addresses the importance of standing out with creative marketing, the balance between creativity and business goals, and the changing dig…
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