Bästa Emily Smith podcaster (2024)

1
The Connection Crisis: How AI Is Reshaping Student Engagement with Jenny Petty 42:48

3d ago42:48

42:48

Higher education marketing has reached a crossroads, and Jenny Petty knows it well.In her second appearance on *The VineDown*, Jenny, VP of Marketing Communications at the University of Montana, dives into the “perfect storm” facing higher ed—a series of shifts reshaping how colleges recruit, engage, and retain students. From demographic changes to…

1
Work smarter, not harder: Unlocking efficiency through innovation 34:18

5M ago34:18

34:18

You’ve heard the phrase “work smarter, not harder,” but what are the actual steps to make this happen? This week I was joined by Jay Jacobs, Ed.D., Vice Provost of Enrollment Management at the University of Vermont. We chatted about how to measure work in innovative ways to truly “work smarter”, and Jay expanded on three key projects his university…

1
Merging AI and leadership: The tech-minded coach 35:54

5M ago35:54

35:54

This week, I was joined by Erika Pepmeyer, MCIS, Director of Admissions at the University of Northern Colorado to chat about leading in a tech-driven world, balancing automation with human touch, and ensuring personalization and equity in AI systems. Erika, drawing from her experience as a college athlete and her work in admissions, shared how coac…

1
Using AI to solve the "Admissions Counselor Malaise" 36:12

6M ago36:12

36:12

This week, I invited Teege Mettille, Director of Enrollment Success at enroll ml and author of "The Admissions Counselor Malaise", to share insights from his book and discuss how AI is transforming the admissions process. We were able to chat about the challenges faced by admissions professionals, the evolving landscape of higher education, and pra…

1
AI Ethics for Enrollment 26:30

6M ago26:30

26:30

This week I was joined by David Hatami, CEO and Founder of EduPolicy.ai, where we chatted about how AI is reshaping enrollment and institutional decisions. We covered the vital role of rules and ethics in AI and explored strategic preparations institutions must consider as the need for consistency in AI ethics across higher education continues to g…

1
Building SEM Plans in a Shifting Landscape 33:49

6M ago33:49

33:49

This week I was joined by Rakin “Rock” Hall, M.Ed., Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, …

1
Recruiting LatinX and First-Generation Students 31:25

6M ago31:25

31:25

This week, I was joined by Carlos O. Cano where we discussed the importance of recruiting LatinX and first-gen students and the cultural nuances that influence their educational journeys. Carlos was able to share expert insights on why it's increasingly crucial to excel in recruiting LatinX and first-gen students, especially as demographic shifts c…

1
(Re)claiming Your Backyard: Strategies For Your Local Market 28:45

7M ago28:45

28:45

This week, I was joined by Cindy Haney, Ed.D. of Lehigh Carbon Community College where we unpacked winning strategies for mastering enrollment, brand, and recruitment in your local market. This episode is all about the magic of making meaningful local connections and how partnerships with high schools and community organizations can supercharge rec…

1
Measuring (and Improving) Institutional Brand 39:40

7M ago39:40

39:40

This week, Emily welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index. Leveraging feedback and behaviors from the 2.2 Million students and parents on our platform, this FREE tool offers colleges a unique lens on brand perception and competitor peer analysis across numerous dimensions. It's a g…

1
(Breaking, and then) Fixing Business Process in Enrollment 33:38

8M ago33:38

33:38

We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we can’t even package this year’s aid. This week, Geoff Baird from EnrollML joined me on the VineDown to talk about ruthlessly evaluating, breaking, and rebuilding the business process of enrollment in order to work…

1
Managing it All with Ericka Jackson 31:12

8M ago31:12

31:12

Last week, our host Emily Smith explored the balance in enrollment's wild, wild west with Ericka Jackson from Wayne State University. Discover how to stay calm and collected above the surface while navigating the chaos below. Don't miss Ericka's powerful insights on managing both the visible and unseen aspects of our work.…

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Operationalizing the New Student Search with John Laverty 33:54

8M ago33:54

33:54

This week on the VineDown, we dove deep into the heart of Student Search with none other than John Laverty from the University of Iowa. Tune in for an episode packed with insight about what it takes to run your Search effort in-house using the right mix of art and science.Av CollegeVine

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Higher Ed Leaders Series | Telling Stories with Data Featuring Ashley Miller 34:17

8M ago34:17

34:17

Data informs a lot of things we do in admissions and enrollment, and it's especially important to consider data when formulating your message and positioning. This week, Ashley Miller of Old Dominion University joined the VineDown to give us some valuable insights into some simple ways you and your team can use data to drive your institutional stor…

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Higher Ed Leaders Series | Role Transitions with DJ Menifee 39:04

9M ago39:04

39:04

This week's show is all about transitioning to new roles both within enrollment and elsewhere. On this iteration of our Higher Ed Leaders Series, our host Emily Smith was joined by DJ Menifee to chat about the tactical strategies that people should follow as they take on a new roles. The pair also dove into the less tangible (but equally important)…

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The VineDown with Emily Smith | Leveraging Streaming Media 39:34

9M ago39:34

39:34

In this week's VineDown featuring Jennifer Lonchar, co-founder of AmbioEdu, she and our host Emily Smith will explore the power of streaming TV ads in institutional marketing. Learn how targeted advertising on streaming platforms can boost awareness and engagement for colleges and universities. In this episode the pair shared insights on implementi…

1
Higher Ed Leaders Series | Cross-Functional Marketing with Jenny Petty 32:54

9M ago32:54

32:54

In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience, and Engagement at the University of Montana. Petty's career journey from corporate marketing to a pivotal role in higher education underscores her pioneering approach to marketing, which emphasizes serving th…

1
What's Up with FAFSA? With Kent Barnds of Augustana College 14:45

9M ago14:45

14:45

In this special bonus VineDown short, join Emily Smith as she sits down with Kent Barnds of Augustana College for an in-depth conversation about the complications surrounding the new FAFSA rollout. Ken shares his perspective on the Department of Education's latest efforts, including a significant $50 million concierge service aimed at aiding famili…

1
Higher Ed Leaders Series | People Management with Ashley Hardy 37:52

9M ago37:52

37:52

Wanna know something that all directors, deans, AVPs, and VPs of enrollment do, but very few have been formally trained on how to do it well? People management! We are pumped to have been able to welcome Ashley Hardy of DePauw University to the show this week where we talked tactfully about how to be a great manager, supervisor, and mentor.…

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Higher Ed Leaders Series | Leading a Team to Build Great Relationships with Leigh Mlodzik 33:44

9M ago33:44

33:44

This week on the show, our host Emily Smith chatted with Leigh Mlodzik (Vice President for Enrollment, Simspon College) in another episode of our Higher Ed Leaders Series on the VineDown. The pair talked through how Leigh's small, private institution in the midwest executes a relationship-first recruitment strategy, how Leigh motivates his team to …

1
AI in Enrollment Management: Where We Are Now, and What Is Still to Come 21:33

10M ago21:33

21:33

Curious about how AI might shape enrollment management and recruiting? This week, host Emily Smith chatted about what changes we are already starting to see in admissions offices, what's still to come in 2024 and beyond, and how your team can use AI to improve your enrollment funnel and recruitment process.…

1
Higher Ed Leaders Series | Student Mobility Data with Kate Ralston 34:34

10M ago34:34

34:34

Check out the most recent installation of the VineDown Higher Ed Leaders series where we talked data with Kate Ralston, PhD Director for Enrollment Analytics at the University of Iowa. She shared encouragement that new problems can be solved with the data you likely already have, plus shed light on some valuable insights about student mobility tren…

1
Professional Development Series | Prospect Management 47:02

10M ago47:02

47:02

On this week's VineDown, Emily hosted a part 2 of one of our favorite topics: prospect management. CollegeVine CEO Zack Perkins also joined in on the fun to talk about how he thinks about prospect management and how it relates to what we do at CollegeVine. For those of you who missed our first show on this topic in December, the prospect management…

1
Higher Ed Leaders Series | Prospect Management with Joel Bauman 44:41

11M ago44:41

44:41

On this episode of our Higher Ed Leaders series, Emily was joined by Joel Bauman, Senior Vice President of Enrollment at Duquesne University to chat about some basics of prospect management. The pair covered topics such as how to identify best-fit students and how to cultivate real relationships with your top prospects. The prospect management fram…

1
Higher Ed Leaders Series | Winter Recruiting Tips with Dr. Boyd Bradshaw 43:02

11M ago43:02

43:02

This week we kicked off our Higher Ed Leaders series with Towson University VP of Enrollment Management, Dr. Boyd A. Bradshaw! In this episode host Emily Smith and Dr. Bradshaw chat about enrollment goals, resource management, and what should be on the minds of enrollment leaders during the winter holiday season.…

1
Handling the Heat in Tough Conversations 38:52

12M ago38:52

38:52

This week, host Emily Smith got real for a session about handling difficult conversations. Check out this recording for a look at types of conflict, the physiology of stress, and what you can do to handle tough situations with ease. Whether you spend your days chatting with parents who are upset their student wasn't accepted to your school or givin…

1
Professional Development Series | Elevate Your Outreach with Mickey Baines 44:55

12M ago44:55

44:55

Reaching students in a meaningful way isn't easy. Join Emily Smith and Mickey Baines in this recording of our VineDown from November 16, 2023 to learn more about optimizing your communication to prospective students. In this video, they talk about high level strategy, and also provide some more nuanced and useful tips your team can implement now to…

1
Optimizing Email in your Comm Flow 44:35

1y ago44:35

44:35

In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing Despite many early…

1
Future Proofing Admissions 43:52

1y ago43:52

43:52

This week VineDown host Emily Smith was joined by Williams College Associate Director of Admissions Kate Heekin to chat about overcoming the current and upcoming challenges that admissions teams are facing. The pair offered tips and insights about leveraging tech, software, and other efficiencies to overcome very real difficulties like the Search C…

1
Professional Development Series | Talk Less, Say More: Admissions Conversations that Convert 35:11

1y ago35:11

35:11

This week, Emily Smith and Jason McNair-Faulk kicked off the first in a series of professional development chats. This series will take a look into how admissions teams can borrow tricks from the sales playbook to improve their game. On this episode, the pair jumped into a deep-dive session on making admissions talks more effective. Armed with deca…

1
Making the Most of Travel Season 43:02

1y ago43:02

43:02

This week, CollegeVine's own Jason McNair-Faulk, joined host Emily Smith to chat about admissions and recruitment travel. Jason is a former Dean of Admissions with over 20 years of experience in K-12, Higher Ed, and EdTech. The pair provided some actionable tips you can take along with you as you pack up your suitcase this Fall. They dove into topi…

1
Maximizing Fall Recruitment 33:05

1y ago33:05

33:05

On this week's VineDown, host Emily Smith outlines some (actually) actionable activities your team can take on to maximize your Fall recruitment efforts. Emily provides tips related to applications, communication, operations, and travel that you can implement now to make this recruiting season more effective and efficient.…

1
2023 - The Worst Performing Year in the History of Search 46:12

1y ago46:12

46:12

CollegeVine Co-Founder Vinay Bhaskara joined our host Emily Smith this week to look into the recent decline in the performance of search in college recruiting. Watch below to check out recent search funnel data, the reasons why search is becoming less effective, and what you can do about it. If you would like to check out the full report, you can d…

1
Student Enrollment Survey Data 41:08

1y ago41:08

41:08

This week, VineDown host Emily Smith was joined by Vinay Bhaskara to chat about our enrollment survey of over 12,000 students. Our survey dove into the various factors that play into the college decision process for students and which of those factors influence them the most. Tune in for some tips about how you can use these insights to improve you…

1
The Intersection of Affirmative Action and Summer Melt 42:55

1+ y ago42:55

42:55

This week, VineDown host Emily Smith chatted with a few friends close to home: CollegeVine team members Vinay Bhaskara, José Mallabo, and Jason McNair-Faulk. The group spent some time discussing summer melt, especially among students of color, and how the phenomenon is interacting with recent changes to race-conscious admissions.…

1
Building a Diverse Class with the Student Environment Explorer 51:26

1+ y ago51:26

51:26

This week, webinar host Emily Smith was joined by a few friends to chat about what's happening with race conscious admissions. The panel talked about what the end of race-conscious means for colleges, and how institutions can use CollegeVine to continue building a diverse class. Specifically, the group honed in on a new free tool that colleges can …

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