The Dogwood Media Solutions podcast is all about helping you market and present your organization's best self online. In each podcast, we’ll go in-depth on some of the subjects you can also read about in our blog at DogwoodMediaSolutions.com. Our hope with this podcast and the subject matter we address is that you’ll be able to walk away with a little bit of information that helps you to be able to market your business, non-profit, school, or religious institution better. Maybe it’s just rei ...
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In this episode of the Dogwood Podcast, join us for an enlightening conversation with Eddie Stewart, a seasoned leader in the construction industry and the former CEO of Caddell Construction. With decades of experience under his belt, Stewart shares invaluable insights into the realm of leadership, drawing from his own journey at the helm of one of…
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#34 - Business Spotlight: Alabama Independent School Association
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In our second business spotlight of the year, Brian talks to Michael McLendon, the executive director of the Alabama Independent School Association! In this podcast they talk about the value AISA provides to schools and how they connect with potential new schools. Links: https://aisaonline.org/ Learn more about Dogwood at DogwoodMediaSolutions.com.…
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Ever wondered what it looks like to be a professional videographer? Wonder no more. In this episode, Lauren talks with our videographer, Mark Denman about all things videography. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full …
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Whether you're starting a new business or revamping an established on, logo design is paramount when marketing your organization! In this podcast, Lauren and Lizzy talk through what your business needs to consider when creating a logo and the process we walk through with you to make it happen. Links: https://dogwoodmediasolutions.com/staff/lizzy-bi…
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#31 - Customer Retention and Building Relationships
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In this week's episode, Brian talks with our Client Relations Specialist, Steve Robinson, about our strategy for bringing in and keeping clients! At Dogwood, we don't sell services, we build relationships and this helps us not only to provide better services but also to have increased customer retention. Links: https://dogwoodmediasolutions.com/our…
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#030 - Small Business Spotlight: Five Freckle K9
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In 2024 one of the things we want to do on the podcast is celebrate and support local businesses and we knew exactly who our first guest needed to be! Ashton Wells is the owner of Five Freckle K9, a local dog training company that serves dog owners in Montgomery, Prattville, Wetumpka, Pike Road, and beyond! One of the many things that makes Five Fr…
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If you haven't had to weather a PR storm with your organization yet you will at some point! In today's episode, Lauren and Elizabeth discuss how to handle a PR disaster and why it's so important to have a plan, own up to your mistakes, and be authentic. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our…
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In today's episode, Lauren and Brian discuss the importance of spending time with clients, employees, and potential clients! It might not seem like much, but that intentional face-to-face time makes a big difference in cultivating relationships. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, …
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We're kicking off the new year and new podcast season with a bang as we celebrate 5 years of Dogwood! This episode is a fun walk down memory lane as we recap all the people and situations that have gotten us where we are today. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services w…
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This year at Dogwood has been a great one and in this episode, Brian and Lauren share some stats to back it up. They also look back and recount all the fun hangouts, get-togethers, and shenanigans. You won't want to miss it! Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we o…
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#025 - Pre-Production Video Planning
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We love the power of video, but it takes more planning than you might think to make those beautiful stories come to life! In today's episode, we talk to our videographer Mark Denman about everything that goes into pre-production planning for video work. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our…
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Looking for marketing ideas for your church or business? With over 20 years of marketing experience, Chad Boak, director of ministries at Vaughn Forest Church sits down with our Owner and CEO Brian Harris to talk about church marketing specifically. They will talk about how Vaughn Forest uses marketing to make sure people are aware of the services …
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#023 - What Does a Director of Client Relations Do?
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Instead of trying to explain all the things that Steve Robinson does for us here at Dogwood, we thought it would be easier to just have him sit down with our Owner and CEO and Brian Harris and talk all about it! Links: https://dogwoodmediasolutions.com/staff/steve-robinson https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwoo…
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#022 - Marketing for Private Schools
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We know that marketing looks a little different for every industry, but have you ever thought about what it would look like to do marketing for a school? Today on the Dogwood Podcast, Brian talks to our friend Brittany Bradley, the Director of Communications and Marketing at Montgomery Catholic, about the unique challenges and opportunities of mark…
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#021 - Q & A with an SEO Strategist
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You've heard us talk about how much we love Beth in almost every podcast episode this year, now you get to hear from her yourself! In today's episode, you'll find out exactly what it looks like to be Dogwood's SEO specialist! Links: https://dogwoodmediasolutions.com/staff/beth-gillem/ https://dogwoodmediasolutions.com/guide-to-seo/ Learn more about…
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#020 - Effective Domain Management -- Moving to Cloudflare
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When you have over 300 domains you're in charge of, domain management can be a headache, but we've recently found a tool that helps make our lives easier! In this episode, Lauren and Brian talk about Cloudflare and the process that led the team to move our hundreds of domains to a new service. Links: https://dogwoodmediasolutions.com/effective-doma…
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At Dogwood, we work with a lot of non-profit organizations. Marketing for non-profits is so rewarding but can also present its own unique challenges. On today's podcast, Lauren talks to one of our friends, Rachel Thomas, the marketing director at First Choice Montgomery, about the unique aspects of marketing for a non-profit! Links: https://dogwood…
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If your primary means of advertising your business or organization is through social media, you’ve likely noticed continuously declining organic reach. Many people claim organic reach is dead, which is a bit of a glass-half-empty outlook, but they’re not far off. So, why is this happening and what should you do about it? In today's episode, Brian a…
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#017 - Q&A with a Graphic Designer
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Ever wondered what it's like to be a graphic designer? Wonder no more. Today on the podcast, Brian and Nalin talk about her journey to becoming a graphic designer, why she loves design, and much more. Links: https://dogwoodmediasolutions.com/staff/nalin-crocker https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwood at Dogwood…
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#016 - Professional Voice-Overs: Take Your Video Production to the Next Level
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This week on the Dogwood Media Solutions Podcast we have a very special guest, the voice of Pike Road, Bill Lacomb! Bill is a voiceover professional and in this podcast, you'll hear Brian and Bill not only talk about the importance of professional voiceover, but you'll also get to hear Bill in action. Learn more about Dogwood at DogwoodMediaSolutio…
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#015 - Plan Your Website Content with Keyword Research
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Creating content for your website doesn't have to be difficult, especially when you begin doing keyword research ahead of time! In this episode, Lauren and Beth discuss the importance of Keyword Research and some of the free tools you can use to make it happen. Links: https://dogwoodmediasolutions.com/staff/lauren-cumbie https://dogwoodmediasolutio…
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#014 - How to Create a Successful Newsletter
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As it becomes more and more difficult to reach the right audience on social media, email marketing is becoming increasingly important. In this podcast, Lauren and Brian talk about how to create a successful email newsletter. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we o…
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#013 - Making the Most of Your B-Roll
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Believe it or not b-roll can make or break a video! In this podcast, you'll hear from our good friend Nick Wells about the history of b-roll, how it's used, and why it's paramount in telling a story via video. Links: https://dogwoodmediasolutions.com/making-the-most-of-your-b-roll-video-footage/ https://dogwoodmediasolutions.com/staff/lauren-cumbie…
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#012 - Reasons You Should Use LinkedIn
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We're all big fans of social media around here but Brian has an unlikely favorite social media platform -- LinkedIn! Now here us out, you might not see the appeal of LinkedIn but in this episode, Brian is going to try and convince you of why you should be active on LinkedIn both as an individual and as a business. Links: https://dogwoodmediasolutio…
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It's time for another Q&A episode, this time with our Director of Technology, John Furr! Ever wondered what it's like to be a web developer here at Dogwood? Wonder no longer. Check out this conversation between Brian and John where they discuss websites, working at Dogwood, and more! Link: https://dogwoodmediasolutions.com/staff/brian-harris/ https…
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#010 - Professional Podcasting on a Budget
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Podcasting allows you to connect with your audience in a more personal way and share more candidly than you likely would in a blog or social media post. People love connection and podcasting helps you to build that connection with your audience. However, it can be a little intimidating to get started. In this episode, Brian talks to our friend Mitc…
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#009 - The Power of Graphic Design and Your Business
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You might not always know why it's bad, but we all recognize bad graphic design when we see it. That's one of the million reasons why having a professional help you with your design work is so important. Not only does it help boost your credibility but helps you stand out against everything else vying for our attention. In this episode, Lauren talk…
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Have you noticed the ever-growing amount of video content that you see online? Once upon a time, video was primarily relegated to Youtube and to those with money to invest in videography equipment, but times have changed. It has never been easier to film and edit quality video content. In this podcast, Lauren and Brian talk about how video has beco…
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#007 - Increasing Positive Reviews and Minimizing Negative Ones
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Most businesses these days have an online presence, and whether you have a website, social media pages, or an app, customer reviews are essential. They help customers decide if they want to do business with you, and they can also lead to increased revenue. In this episode, Lauren and Brian talk about the importance of reviews, how to get positive r…
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#006 - Healthy Social Media and Tech Boundaries
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This episode is about a topic near and dear to our hearts; healthy social media and tech boundaries. When you not only live in a technology-filled world but also work in the tech and marketing industry it's even more important to create boundaries for yourself. In this episode, Lauren and Brian talk through some of the pitfalls of social media on o…
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#005 - Q & A with a Marketing Strategist
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We're mixing it up this week and instead of talking through one of our blog posts, we're interviewing Bekah Gordon, one of our Marketing Strategists! In this episode, you'll get to meet Bekah, find out how she got involved here at Dogwood, and maybe even hear some silly stories about how Brian and Bekah met. You won't want to miss it. Link: https:/…
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#004 - 5 Types of Google Ad Campaigns
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Lauren is your host for today's podcast where she and our SEO specialist Beth Gillem discuss the 5 main types of Google Ad Campaigns. They'll talk about what the campaign types are, the cost-effectiveness of each, and how to know which one to use for your business. Links: https://dogwoodmediasolutions.com/5-types-of-google-ad-campaigns/ https://dog…
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#003 - How to Grow an Instagram Audience
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Brian is back in the studio on our third episode of the Dogwood Media Solutions podcast. He will be talking to Sara Kate Taylor, one of Dogwood's marketing strategists, about tips she can share that will help you to grow your Instagram audience. How did Sara Kate learn these tips? They are things she uses on a daily basis to help Dogwood's clients!…
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On our second episode of the Dogwood Media Solutions podcast, Lauren Cumbie takes a turn in the host chair as she talks to our SEO specialist Beth Gillem. If the terms SEO and SEM are foreign to you or even if they are familiar and you just want some clarity on the differences, this is the episode for you. Beth breaks down all the differences and m…
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#001 - 3 Tips for Showing Up on Google
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On our first episode of the Dogwood Media Solutions podcast, our host and Dogwood's owner Brian Harris talked to Lauren Cumbie, our account manager at Dogwood. Their conversation centers around 3 tips she shares about how your business or organization can show up better on Google. They'll talk about claiming your Google business listing, creating a…
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#000 - What This Podcast Will Be About
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In our introductory episode, Dogwood Media Solutions owner Brian Harris introduces what our podcast will be about each week. He also talks about the history of Dogwood that led us to today where we are able to start this podcast! Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services…
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