Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a bu ...
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Send us a text Your mind is your ultimate source of freedom, so long as you don’t let someone else control it. Your body is your most powerful of all tools, so long as you don’t neglect and poison it. Your words are the most effective of all weapons, so long as you use them wisely. I’ll bet that you’ve already decided what you will do next Tuesday,…
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How to Cash In on Your Brand Equity
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Send us a text Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linke…
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What in the Heck is Going On with Google LSA’s?
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Send us a text We all want to be in the first position on Google. Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game. Google’s latest changes to LSAs have everyone wondering: - Is this just becoming another “shiny object" t…
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Can Social Posting Replace Your Ad Budget?
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Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedi…
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3 TV Campaigns We’re Loving Right now
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Send us a text Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next. Two of the biggest wasters of marketing dollars are: Not having a business…
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Send us a text In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients. At its root, an Agency of Record is an agreement between a business and the …
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Buying Leads vs. Creating Your Own
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Send us a text Dollar in, customer out. That's the way we like to think of marketing, isn't it? That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there. Humans have never been more "human" than they are right now; they are longing for connection, authenticity, significance, …
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The Happy Entreprenuer (ft. Mark Long)
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Send us a text Entrepreneurs always start their journey with optimism, joy, and high expectations. But fast forward a year or two, and you'll find many treading water with bricks on their ankles, stuck just going through the motions. What happens to the magic? What happens to the enthusiasm? How can we be happy as we carry the challenges of the wor…
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4 Questions That Will Work Miracles In Your Advertising
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Send us a text Is your marketing machine struggling? Are you pulling your hair out trying to figure out what you need to change for better results? Are you contemplating a big "reset" button on the whole thing? Hold your horses, friend. There is a better way. In fact, there are only four factors that affect marketing performance. And once you under…
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How to Close More Sales During Election Season
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Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedi…
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Send us a text You swing into your favorite coffee shop on your way to work. The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door. Impressive. “We nee…
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Send us a text Every single interaction with your business is leaving an impression. It’s easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers. In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how …
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3 Things Small Business Leaders Should Be Doing RIGHT NOW
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Send us a text Stock markets tremble, customers hesitate, and revenues soften. But true leaders don't! If you are finding yourself in a weird business paradigm right now, congratulations; This is a huge opportunity for you to be the constant light for your team, your clients, and your community. While the rest of the world blows with the winds of p…
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Facebook or Google, Which is Better for Lead Generation?
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Send us a text 00:00 Intro 01:08 Lead Generation Is Not (Always) The Answer 03:54 Do You Really Want the Transactional Customer? 05:49 The Mindset of Facebook & Google Leads 07:38 Google Pros 14:18 Google Cons 25:06 Facebook Ads Might Not Be What You Think... 28:00 Facebook Pros 37:24 Conclusion 29:29 We Want To Help Your Campaign Host: Brandon Wel…
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DON'T Buy TV & Radio ads Until You Listen to This
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Send us a text Host: Brandon Welch Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radio Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@fran…
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Your Sales Process Probably Sucks (ft. Brad Pearse)
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Send us a text Host: Brandon Welch Co-Host: Brad Parse of simplifiedsales.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven Linked…
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Hard-Earned Wisdom from Half a Decade
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Send us a text 5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven. I brought with me a win-em’-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They w…
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Send us a text 00:00 Intro 01:56 This Customer Needs You TODAY 04:54 You're Advertising Wrong and It's Not Your Fault 07:48 How to Compete On Price, Speed, and Hassle 15:10 How to Speak to the Today Customer 16:11 Picture Your Exact, Ideal Customer 17:42 Do You Know Their Needs, Pains, Hopes, and Fears? 22:06 Make the Next Step Crystal Clear for Yo…
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Send us a text Keep it Short You’re going to try to make your case. You’re going to be met with a misunderstanding and twisting of your words. You’re going to try again. You’re going to get the same result. You’ll toss and turn… You’ll dream of the moment where you are finally heard. But the truth is… no matter how much you toil over your words… so…
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How to Lead Your Company With Strong Vision
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Send us a text Do you want your company to grow faster? Do you wish your team was more productive? Would you like a better ROI on your marketing? There is nothing that affects these outcomes more than the strength of your vision. When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the m…
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How To Write Words that Stimulate and SELL (ft. Leslie Clark)
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Send us a text This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action. The difference in success or failure will hinge on your ability to choose the right words. Lean on a phrase that is too bland, and you'll surely be ignored. Cr…
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Why Joy will Grow Your Business Faster (ft. Nate White)
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Send us a text Growth is tough right now, and it's even tougher if you're selling luxury items. But, a rare few companies continue to grow at impressive rates while the rest of the world struggles to break even. How are they doing it? Today's guest is one of those rare few, and he has a recipe for success that will surprise you, inspire you, and ma…
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Send us a text We all need the same things: Acceptance Advancement Adventure Your friends all want these things for you too. But your true friends are the ones who will help you achieve these things, even if it costs them their own. They will risk their own acceptance to stand up for you, spend time with you, or tell you the truth no one else is br…
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7 Ways to Increase Your Appointment Set Rate
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Send us a text Lead counts remain steady, but your appointments are trailing off. What's going on? The truth is that consumers are overstimulated and underwhelmed with the first impression your company is making. If you're struggling to get them on your calendar, you need to have better conversations in more places, and with more follow-through tha…
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Send us a text Words are Worlds Right now there is someone disappointing you, doubting you, and making your life difficult. It’s the weekend, and you’ll likely blow off some steam about this person. You’re perfectly entitled to do that, and it may even do you some good. But before you do, could I remind you of something you’ve known for a long time…
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Send us a text 00:00 Intro 01:06 1 Year of Helping YOU 02:18 Breaking Form 08:07 Who is Caleb? 10:42 Who is Brandon? 23:03 Your Commitment Shows Up Everywhere 25:43 We're Giving It All Away Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Inst…
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Send us a text Your mom, your guidance counselor, your pastor, your wife, and your best friends have the highest and best intentions for you. But they have given you horrible advice. “You can be anything you want to be,” they say. “Just plan the work, and work the plan.” It’s not that it’s bad advice actually. It’s just ineffective and incomplete. …
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The Six Pitfalls of Business and How to Avoid Them (ft. Zach Hoskins)
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Send us a text As leaders, we can sense when something feels "off." This puts us in a hyperactive mode of "fixing" anything and everything in our sight. Except we often break more than we fix. Wouldn't it be better to be able to diagnose the source of the problem instead of driving everyone crazy? And wouldn't it be even better if we avoided those …
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How to Measure the Effectiveness of TV & Radio Advertising
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Send us a text Our agency has thrived by knowing how to make big money with digital advertising. But when our service clients want to 10X the size of their companies, our #1 tool is TV & Radio. Does that surprise you? Here's why: - Even as the world uses digital streaming at record rates, there are still VERY big audiences consuming local TV and Ra…
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5 Ads That Are Killing It (And Why)
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Send us a text You probably already know this... but a reminder never hurts. The media you choose to buy doesn't make your ad successful... It's the ad you choose to write that makes the media successful! Even with the biggest budget, the biggest audience and the most fancy targeting in the world... you can STILL wind up empty handed without the ri…
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How To Hold Your Digital Ad Agency Accountable
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Send us a text When things are running smooth, you assume your marketing is doing its job. But as soon as leads and sales get tougher, you suddenly wonder if you’ve been giving credit to the right things… and now every penny you’ve been spending is suspect. Are you facing lackluster results with your advertising? Are you wondering if your marketing…
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Send us a text You have natural abilities. Those natural abilities gave you an advantage over most people. They got you to a reasonable level of success. People applauded you. It felt weird to be celebrated for something that was reasonably easy. You, not wanting to be a braggart, struggle to push yourself out in front anymore. You think the “atten…
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Why Your Organic Website Traffic is Down in 2024 (and how to get it back)
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Send us a text 00:00 Teaser 00:41 Intro 01:40 What's happening with my organic traffic? 02:45 A giant update from Google 08:50 What you can do to stay on top 15:20 Another way Google's making things tougher 21:10 A new chance to prove credibility 26:50 What's your local listing authority? 28:50 How Google checks if you're 'legit' 32:00 Oh yeah, it'…
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Send us a text If you asked the average person why they haven’t conquered their goals, there is a significant chance they’d provide one of four excuses: Not enough time Not enough money Not enough energy Not enough knowledge There is also a significant chance they would be… wrong. Consider that the average person: Spends 2.2 hours a day on social m…
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Why Your Leads Aren't Converting to Sales (And How to Fix It)
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Send us a text 00:00 Intro 01:04 Today's Episode 02:10 Consumer Habits and Stats 06:17 Are You Confident Enough to Sell? 08:34 #1 Ask Better Questions 12:24 #2 Communicate Your Values Better 16:26 #3 Get In Front of More People Who Aren't Brand Aware 21:26 #4 Provide A Trade-Down Option 24:20 #5 Choose to Grow Host: Brandon Welch Co-Host: Caleb Age…
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Send us a text I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them. Notice I didn’t just say “this video.” I said “this video title.” “Early Adventures with Jude” It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video w…
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How to Know if You Need a New Website
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Send us a text 00:00 Intro 01:20 Today's Topic 02:36 Conversion Rate 06:39 Website Load Speed 09:23 Website Technology 13:18 Bounce Rate 17:57 Content Out of Whack 21:16 Design 25:14 Search Engine Ranking 26:46 Recap 27:09 The Price Is Right Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Cam…
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Send us a text When I was 17, I wanted to be a music producer. The path presented to me was an $80,000 program at a music school. It seemed logical: pay to learn the skills, then get a job that pays you for those skills. Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one pr…
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3 Digital Marketing Trends You Need to be Aware Of
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Send us a text 00:00 Intro/New Guest 02:08 These Trends are Affecting All Companies 03:10 Google is Charging you MORE for the Same Results 11:23 The Solution that Most Business Owners Won't Commit To 16:14 Short Form Videos Are Leading To More Sales 21:40 Stop Targeting People on Social Ads Do you have a marketing problem you'd like us to help solv…
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Send us a text We are indebted for today’s Frankly Friday to my friend Bill Perkin. With so much banter in the air, so many opinions, and so many people looking for an opportunity to be offended, Bill offered a four-word solution that I’m convinced could save humanity. “Whenever I get in those situations, I write the word WAIT at the top of my note…
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How To Write Ads That Everyone Will Listen To
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Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedi…
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Send us a text Today, you will encounter someone who: Confuses you Frustrates you Makes you jealous Suggests you’re inadequate Keeps you stuck What did you get today? You got what was in their tank. They may have filled their own tank with poison, or someone else may have done it for them. Fake news, toxic media, or a mental illness may have filled…
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Send us a text 00:00 Intro 00:43 Today's Episode 02:39 What are the 3 Types of Customers? 05:09 The Today Customer 07:11 The Tomorrow Customer 20:45 The Yesterday Customer 22:44 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram:…
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Send us a text I was a B student. Not because getting an A was hard. But because getting a B… was easy. Until 3rd quarter in 4th grade when my dad sat me down at the dining room table with my report card in his hand. He wasn’t mad, but he had something to say. He looked at my list of not bad, not great marks, held up his thumb and index finger 1-in…
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3 Facets of Unstoppable Company Culture
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Send us a text Host: Caleb Agee Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.…
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Send us a text Bought and Freed One day in 1791, a man showed up to a Virginia courthouse, proclaimed “I will pay the highest price for their freedom,” and then proceeded to emancipate every slave he had inherited. His name was Robert Carter III, and he was a remarkable human. In the face of uproar and disgust from his southern peers, he would go o…
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How to Double Your Business Without Advertising (ft. Alec Palen)
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Send us a text 00:00 Intro 00:52 A Note About the Big Dream 02:42 You are about to learn from a legendary company 03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader 06:19 Doubling Sales in An Extremely Competitive Environment 10:42 When The Mission Drives the Money 12:49 How To Keep Vision Alive Through 3 Generations 17:49 When E…
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Send us a text My friend Bill is an incredible husband, business leader, mentor, Jesus follower, aviator, and friend. I cherish his advice as much as anyone I’ve ever known… Except for when it comes to painting. He is certifiably awful. (Sorry, Bill. But you know it’s true.) Similarly: I don’t ask my fluffy friends how to get skinny. I don’t ask my…
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5 Ways to Make Your Facebook Ads More Profitable
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Send us a text 00:00 Intro 01:36 Today's Topic 02:50 If You Catch Yourself Doing This, Stop. 04:04 How To Make Your Company Famous 07:37 The One Word Swap That Will Double Your Results 09:24 An Ad That Sold the Most Boring Product... for Double the Asking Price 14:29 You've Hooked Them... Now Don't Screw it Up! 17:34 A Targeting Secret (Enter the S…
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Send us a text Ridiculous Wishes. I felt all one-thousand, eight hundred seconds tick down on the face of that flimsy clock, on that manilla brick wall, in that dreadful classroom, on every school day from March 17th, 2004 until May 12th, 2007. The final thirty minutes of the day were the only thing keeping me from my best friend and the entire hop…
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