98 What’s your Mission? Connecting to a Cause – Carolyn Butler Madden

Your Next Chapter - step into the next version of you

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Like many of us, Carolyn admits to accidentally falling into her original career, rather than following a burning ambition. For over 30 years she thrived in the world of advertising agencies and even had her own successful agency in Sydney, her new home after London.

Even though Carolyn grew up with a strong social conscience, courtesy of her Mum, she felt that the commercial world of advertising and marketing and her own inner world and values didn’t mix so well. So she kept her client and personal work with organisations such as Amnesty International, separate.

But gradually, something began to shift, when she discovered the concept of Cause Marketing and a new opportunity emerged. Carolyn realised that she could align a brand with a cause that would deliver a positive social impact whilst also delivering commercially sound outcomes.

The Cause Effect is the result. A Next Chapter Business that beautifully blends Carolyn’s expertise and heart, helping business owners to unlock the full value of a social purpose brand strategy to energise their business

Show Notes

• Go to live events that call to you when you can – what you are exposed to their can shake you up and light your fire!
• If you feel there is a piece missing in your business, there most likely is. You need to dig deeply to find it, and the way to bring it in
• Sometimes happenstance dictates change to us, and that can feel terrifying. But many a Phoenix rises from the ashes.

• You are sitting on a mountain of value that is unique to you – as Seth Godin says “if you’re not sharing your value, you are actually stealing!”
• Doubt will rear its head as Imposter Syndrome – you work through this by being clear on your Mission and your Vision

• The more strategically aligned your contribution is with your business and brand, the more impact you can make, the more you can leverage

• The more you share your vision, the more you will attract people like you, as you differentiate yourself with emotional resonance
• “I used to love what I do, now I do what I love”
• The old structures of business are becoming less relevant. There has never been a better time than now to explore and define the value you can bring and to who.