39. Glenn Patterson, City Of Casey | 'Why LinkedIn?' A CEO Case Study. Your Digital Reputation podcast

39. Glenn Patterson, City of Casey | 'Why LinkedIn?' A CEO case study.

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In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia.

In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.

TIMESTAMPS:

00:06:29 Leverage LinkedIn for professional growth.

00:11:47 LinkedIn can significantly influence perception.

00:13:39 LinkedIn is a positive platform.

00:18:37 Authenticity drives engagement on LinkedIn.

00:24:02 Overcoming challenges in LinkedIn engagement.

00:28:32 Embrace LinkedIn for personal and business value.

00:31:00 Importance of commitment and example.

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie m.au/subscribe

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