))
The Content Calendar is Killing Your Social Marketing
Manage episode 311536779 series 3139172
Innehåll tillhandahållet av Will Francis. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Will Francis eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives.
Sadly, most content marketing is neither of these and therefore has no value to the people it lands in front of. It’s just crappy promotional noise that no-one wants in their feeds, inbox or life.
The main reasons for this stem from the fact that most marketers today are playing by yesterday’s rules. Working on assumptions they made in 2012 and have not since revisited.
3 episoder
Dela
