Convenience Culture with Nuveen's Katie Grissom - Where We Buy #299

Where We Buy: Retail Real Estate with James Cook

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Katie Grissom is the Head of Retail and Mixed-Use, Americas at Nuveen. She explains the company's retail investment strategy, emphasizing the importance of understanding consumer behavior. Katie points out the evolving demands of millennials, the significance of convenience culture, and the potential impacts of Gen Z's burgeoning buying power. Real-life examples of successful retail environments, such as Specialty Shops SouthPark in Charlotte and a Whole Foods-anchored center in Franklin, Tennessee, are used to illustrate her points. The conversation also touches on the balancing act between upscale and value retail, and the future considerations for retail in the face of changing consumer habits.

James Cook is the Director of Retail Research in the Americas for JLL.

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#Business #Marketing #James Cook #Real Estate #Buy