Market to your customer, not to yourself!

Wedding Business Solutions

Innehåll tillhandahållet av Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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Market to your customer, not to yourself!

Are you marketing through your own lens or to your target audience? Are you ensuring your advertising resonates with your ideal customers, or are you letting personal biases skew your strategy? This episode dives into the importance of focusing your marketing efforts on your audience's preferences rather than your own inclinations. Discover how to gather insights effectively and why adapting your message is critical to attract the right clients.

Listen to this new 5-minute episode for strategies to fine-tune your marketing efforts and ensure they align perfectly with your target audience’s needs and interests.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I delve into the importance of marketing to your customer, not to yourself. Fresh from publishing From Browsing to Booking with Brian Lawrence, I share insights on how wedding professionals often fall into the trap of using their own tastes to guide their marketing strategies, which can lead to misguided efforts. I discuss how crucial it is to understand your target audience—whether they're Gen X, Millennials, or Gen Z—and shape your marketing to resonate with them. I also talk about my use of AI tools like ChatGPT to refine content for specific demographics and the ongoing process of validating marketing approaches through customer feedback and research. Tune in to learn practical tips for better aligning your marketing with your audience's needs and preferences.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Attend the first ever Inclusive Wedding Summit, in person or remotely, Wednesday, Jan. 22, 2025
Get info and your tickets here: https://inclusiveweddingsummit.com/ - use coupon code AB30 to save $30
And I'm doing a 1/2 Mastermind Jan. 23rd https://events.humanitix.com/business-of-weddings-workshop

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutions
YouTube: www.WeddingBusinessSolutionsPodcast.tv
Spotify: https://spoti.fi/3sGsuB8
Stitcher: http://bit.ly/wbsstitcher
Google Podcast: http://bit.ly/wbsgoogle
iHeart Radio: https://ihr.fm/31C9Mic
Pandora: http://bit.ly/wbspandora

296 episoder

#Business #Alan Berg, CSP, Global Speaking Fellow #Alan Berg #CSP #Global Speaking Fellow #Entrepreneur #Marketing #Wedding Business #Business Then The Wedding