#45: Dee Goens, Co-Founder & COO @ Zora | How they built one of the top NFT platforms used by Coinbase, Gucci, Grimes & thousands of creators

Web3 Talks: Stories & Tips from the Builders

Zora is one of the most popular web3 tools, used by the biggest creators in the NFT space. What were its early days? How they acquired their first users? How have they organized the Base campaign that generated 700,000+ mints?

This and much more in our conversation with Dee Goens, Co-Founder & COO @ Zora.

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TIMESTAMPS:

0:58 Who is Dee Goens, why they started building Zora with Jacob and Tyson and what was the first Zora MVP

05:50 What were the hardest trade-offs at an early stage?

7:18 How they solved their dilemma between staying 100% on-chain and taking care of good UX?

10:46 How Zora acquired their first users?

14:42 How many people work at Zora now?

16:10 How they organized their teams?

18:26 Why they decided to work on a marketplace, NounsDAO builder & API?

20:48 How did they set up a Base campaign that generated 700,000+ mints?

26:01 How does their cooperation with brands look?

33:19 Are they planning Zora Academy for NFT creators?

34:27 Why they invested in Zine, which is a pretty old school content tactic?

40:42 How does Zora acquire new collectors and artists?

47:51 How they want the creator’s life to look in 2030?

54:07 Why they changed their fee structure from 5% for primary sales to a flat fee?

56:58 Mint market share, number of collectors, and other metrics Zora follows

58:32 What would Dee build if he wasn’t building Zora?

1:00:00 What would he fix with his web3 magic wand?

1:02:15 Where can people learn more about Zora?