Connecting Virtual Worlds: Somnia's Vision with Michelle Kang | S4 E27

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Get ready to uncover the secrets behind one of the most disruptive marketing stories in the crypto world!
Join us as we sit down with Michelle Kang, an industry veteran who has successfully navigated the ever-evolving landscape of crypto marketing since 2016. Michelle takes us on an engaging journey through her career, starting from her early days at global giants like Lenovo, CJ, and Edelman, to her pivotal role in spearheading ICO fundraising campaigns. Learn how her innovative strategies and hands-on approach have paved the way for her current position as CMO of Somnia, and what it really takes to thrive in the dynamic world of crypto marketing.
We also delve into Somnia's ambitious mission to connect isolated virtual worlds, creating an open and unified metaverse. Discover how partnerships with tech innovators M-Square and Improbable enable Somnia to bring this vision to life, allowing creators to export and monetize their assets across different environments seamlessly. Plus, we highlight the significance of data-driven marketing in Web3, offering real-world examples of how analytics optimize user experience and drive campaign success. Tune in for a comprehensive look at how Somnia is revolutionizing the metaverse and leading the charge in the future of interconnected digital spaces.
This episode was recorded through a Podcastle call on June 19, 2024. Read the blog article and show notes here: https://webdrie.net/connecting-virtual-worlds-somnias-vision-with-michelle-kang/

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1. Connecting Virtual Worlds: Somnia's Vision with Michelle Kang | S4 E27 (00:00:00)

2. Can you tell us about your journey in marketing and how you became the CMO of Somnia? (00:01:41)

3. For those unfamiliar with Somnia, can you share your vision of connecting metaverses? (00:12:19)

4. You helped come up with the name Somnia. Why did you choose this name, and how is it relevant to your product? (00:17:10)

5. Another concept you use with Somnia is the 'Metaverse Computer.' Can you explain what you mean by that? (00:18:37)

6. Can you explain the objectives of your recent partnership with Yuga Labs and how it supports Somnia's growth? (00:19:57)

7. How are you leveraging data for your marketing campaigns in the crypto and blockchain space? (00:22:20)

8. What are you most excited about right now? It can be something in this space, related to Somnia, or anything else. (00:27:31)