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S9E19 - Flip, Flop or Fly: The World of Test Markets
Manage episode 261030587 series 2434990
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.
Hosted on Acast. See acast.com/privacy for more information.
330 episoder
Manage episode 261030587 series 2434990
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.
Hosted on Acast. See acast.com/privacy for more information.
330 episoder
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