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Launching a tech banking brand in 100 days – Simon Bumfrey, head of technology and life sciences, HSBC Innovation Banking
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Simon Bumfrey, head of technology and life sciences at HSBC Innovation Banking, shares how the lender rebranded from Silicon Valley Bank UK, what happened immediately after that "seismic” rescue weekend in March, and a look ahead to the big themes defining the tech ecosystem in 2024.
HSBC Innovation Banking offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO. It officially launched at London Tech Week in June, coming just months after HSBC stepped in at the eleventh hour to rescue Silicon Valley Bank UK. Bumfrey goes behind the scenes of the 100-day rebrand and migration, which would typically take more than 15 months. He delves into the "herculean effort" required to achieve this and the challenges that arose during the transition. Elsewhere, Bumfrey – whose career in banking spans three decades – shares his predictions for the innovation economy in 2024, HSBC Innovation Banking’s growth plans and explains why he’s optimistic about a turnaround in the funding environment.
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