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Growing a Multi-Day Tour Business with Katy Clarke
Manage episode 355991838 series 2527484
Katy Clarke of Untold Italy chats with Mitch Bach and shares her insights on building a successful multi-day tour business in Italy through podcasting, affiliate marketing, and creating connections and community.
- 00:00 Starting a tour business in Italy? Katie Clark from Untold Italy shares her insights on building a multi-day tour business.
- 08:07 I have a strong relationship with Day Tour operators in Italy, which has resulted in successful revenue from affiliate sales, advertising, and sponsorship.
- 14:40 Podcasting is a great way to build relationships and market tour businesses.
- 19:35 Create a travel podcast to build a global business, provide value, and use affiliate marketing to make high margin revenue.
- 28:04 Developing a brand for off-the-beaten-path Italian experiences can lead to sustainable tourism and earning a little chunk off of recommendations.
- 36:14 Creating connections and community through shared experiences can create lifelong friendships and memories.
- 44:06 Be honest and collaborate to get the best results, rather than trying to go it alone.
Visit Untold Italy
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
328 episoder
Manage episode 355991838 series 2527484
Katy Clarke of Untold Italy chats with Mitch Bach and shares her insights on building a successful multi-day tour business in Italy through podcasting, affiliate marketing, and creating connections and community.
- 00:00 Starting a tour business in Italy? Katie Clark from Untold Italy shares her insights on building a multi-day tour business.
- 08:07 I have a strong relationship with Day Tour operators in Italy, which has resulted in successful revenue from affiliate sales, advertising, and sponsorship.
- 14:40 Podcasting is a great way to build relationships and market tour businesses.
- 19:35 Create a travel podcast to build a global business, provide value, and use affiliate marketing to make high margin revenue.
- 28:04 Developing a brand for off-the-beaten-path Italian experiences can lead to sustainable tourism and earning a little chunk off of recommendations.
- 36:14 Creating connections and community through shared experiences can create lifelong friendships and memories.
- 44:06 Be honest and collaborate to get the best results, rather than trying to go it alone.
Visit Untold Italy
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
328 episoder
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