))
Mastering Marketing Metrics and Analytics With Chris Mercer
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on December 12, 2024 18:25 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 427082980 series 3563180
Innehåll tillhandahållet av Brian Kurtz and Chris Mason and Brian Kurtz. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Kurtz and Chris Mason and Brian Kurtz eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe.
In this episode…Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are your current strategies maximizing the potential of your data in the ever-evolving world of marketing measurement?
Chris Mercer, a marketing measurement expert, tackles these issues head-on by explaining how he developed methodologies to navigate the complex landscape of marketing analytics. He emphasizes the importance of not just collecting data but understanding it as a form of communication with your audience. Chris also shares insights on building a "measurement muscle" within your organization, advocating for treating measurement as a core department rather than an afterthought. This approach ensures continuous improvement of your marketing strategies based on real, actionable data. He breaks down the significant challenges affecting measurement today — tech changes, privacy laws, and shifting user behavior — demonstrating how each impacts data collection and usage.
In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Chris Mercer, Co-founder of MeasurementMarketing.io, as they explore the art of mastering marketing measurement. Chris introduces a practical framework you can implement immediately to enhance your marketing outcomes. They also discuss the importance of first-party data, the pitfalls of relying solely on platforms like Facebook for analytics, and the necessity of understanding both your results and the processes behind them.
29 episoder
Dela
