Starting Agencies and Marketing in China with Sabrina Wan

Through the Line with Andy Bargery

If you have ever looked at the size and the complexity of the Chinese market, you will know it's both massive, exciting and terrifying, all at the same time. Yet, the opportunity is enormous, especially for us Brits. It seems Brand Britain is a big deal for Chinese consumers. But, making it in China takes experience, money and contacts. That's where specialist agency Dawn Rider comes in. Set up by family team Sabrina and Terence, the duo uses their know-how and connections in China to help Western brands enter the market. They've been doing it for a couple of decades and know about how to succeed. Listen and get up to speed on marketing in China, the massive opportunity of social e-commerce, and the experience of setting up a new agency on the other side of the planet.