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08: On influencer marketing and the power of perceived influence
Manage episode 189869100 series 1606506
Innehåll tillhandahållet av Things We Thought We Knew, Cleide Cardoso, and Sim - Eraux Jasique. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Things We Thought We Knew, Cleide Cardoso, and Sim - Eraux Jasique eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The dominance of digital media has given rise to superstars online being able to command money in exchange for promoting products for brands. There are two types of ‘influencers’ at the moment, those who influence culturally and do so because they are genuinely cool, (i.e. it comes organically and they love to do what they do) and those whose influence can be bought, i.e. they got popular on social media through other means and are now using their popularity to sell products. In episode 8, we discuss whether or not influencer marketing will survive in its current form, if it’s fraudulent in its claims and how brands and influencers can ensure that they are moving the needle on culture.
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