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Mike King on increasing CTR with personas and the power of internal linking
Manage episode 302353359 series 2860562
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:08 - Who is Mike King?
- 4:15 - Importance of talking at conference for business
- 5:49 - Technical SEO renaissance
- 10:54 - The future of natural language generation
- 15:15 - Should SEO starters use tools or not?
- 17:47 - The power of internal linking
- 21:46 - Increase CTR by using personas in SEO
- 27:35 - An example of the iPullrank personas
- 31:15 - Mike’s rapper career, and more of his future plans
Resources of this podcast episode:
Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021
iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie
iPullrank - https://ipullrank.com/
Botify - https://www.botify.com/
Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/
Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
22 episoder
Manage episode 302353359 series 2860562
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:08 - Who is Mike King?
- 4:15 - Importance of talking at conference for business
- 5:49 - Technical SEO renaissance
- 10:54 - The future of natural language generation
- 15:15 - Should SEO starters use tools or not?
- 17:47 - The power of internal linking
- 21:46 - Increase CTR by using personas in SEO
- 27:35 - An example of the iPullrank personas
- 31:15 - Mike’s rapper career, and more of his future plans
Resources of this podcast episode:
Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021
iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie
iPullrank - https://ipullrank.com/
Botify - https://www.botify.com/
Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/
Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
22 episoder
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