515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees

The Wedding Biz - Behind the Scenes of the Wedding Business

Andy is so thrilled to be welcoming his business partner, Robert Sherman, back to the show! Robert is Andy’s business partner at Kushner Entertainment and is also the owner of Washington Talent, a legendary entertainment company established over 55 years ago.

Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals.

Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent.

Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture!

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Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:47] - Andy and his business partner Robert are talking all things employee retention.

[2:54] - Robert reveals his philosophy regarding his relationship with his employees.

[4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals.

[6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers.

[8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck.

[10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations.

[13:35] - Appreciation, Robert asserts, whether through bonuses or non-financial gestures, is vital for retaining employees.

[15:10] - Robert stresses the importance of empathy and understanding between managers and employees, even in professional settings.

[18:20] - Robert sees himself as a manager, not a boss, and believes in balancing authority with empathy.

[21:09] - It's important to find the appropriate balance between personal and professional boundaries while hiring.

[24:33] - Robert argues direct communication with employees fosters trust and respect in any company.

[26:11] - Hear where Robert can be found online.

RESOURCES Robert's Previous Guest Spots on The Wedding Biz

Find Robert: Kushner Entertainment - WebsiteWashington Talent - Website

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Title Sponsor: This episode is sponsored by Kushner Entertainment.