032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.

Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.

Key Takeaways:

• Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
• Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
• Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.

If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.

Resources mentioned in this episode:

• Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!
• SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success

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Kapitel

1. Introduction to Content Repurposing (00:00:00)

2. Maximizing Owned Content (00:00:41)

3. Building Authority and SEO Benefits (00:01:34)

4. Creating Effective Podcast Pages (00:02:28)

5. Keyword Research and Optimization (00:04:46)

6. Linking Content for Better Engagement (00:09:17)

7. Organising and Planning Your Content (00:12:00)

8. Conclusion and Next Steps (00:15:32)