50: The Anatomy Of An Awesome About Page

The Web Canopy Studio Show

About pages are one of the most underutilized and misused pages on a company's website.

Most people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company.

Nobody cares about that stuff. It's fluff. It's not important.

In today's episode, John breaks down what you should think about when you're building an about page and goes over these 10 things you might want to include on your page:

1️⃣ The Main Problem

2️⃣ The Mission
3️⃣ The Values
4️⃣ The Transformation
5️⃣ The Clients
6️⃣ The Founder Statement
7️⃣ The Authority Factors
8️⃣ The Team
9️⃣ The Culture
🔟 The Careers

This episode is for you if you want to learn how you can make your about page become one of the best tools to generate more customers and hire the right kind of people.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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