Why Images Are NOT Optional for Business

The Visual Lounge

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13d ago 32:18

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Did you know that humans process visual information 30 times faster than blinking? And that we’re far more likely to remember things we see than things we hear or read?

In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we’re using visuals effectively?

Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand.

Learning points from the episode include:

00:00 - 02:34 Nicky’s top tip for using visuals effectively
02:34 - 03:48 Nicky’s advice for staying consistent with visual branding
03:48 - 06:16 Why businesses are still struggling with visual branding
06:16 - 07:53 How to find a balance between entertaining content and content that drives results
07:53 - 09:27 How businesses can create more effective content
09:27 - 14:37 The role of emotion in images and videos
14:37 - 16:58 Common pitfalls for using images consistently
16:58 - 18:20 The role of color in visuals
18:20 - 21:30 Advice for learning about the psychology of color
21:30 - 23:09 How color fits into Nicky’s content
23:09 - 24:50 Speed round questions
28:38 - 29:52 How to connect with and learn more about Nicky’s work
29:52 - 31:09 Nicky’s final take
31:09 - 32:17 Outro

Important links and mentions:

Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquier
Follow Nicky on Instagram: https://www.instagram.com/nicky.pasquier
Visit Nicky's Website: https://www.nickypasquier.com
Subscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier

210 episoder

#Tech #Business #Podcasting Education #Marketing #TechSmith Corporation