92. The Power of Storytelling (with Merri Beckfield)

The Visibility Factor

92. The Power of Storytelling (with Merri Beckfield)

Merri is a technophile by day, and a professor by night. The fusion of her dual careers gives her a unique blend of real-world technology experience and a strong foundation in academia. She has spent years honing her expertise in business intelligence and data management working for the majority of her career in the consumer goods industry for Fortune 500 companies. She is currently teaching both graduate and undergraduate courses at DePaul University. She is a firm believer that knowledge is power and is committed to empowering the next generation of tech leaders with the skills they need to excel.

In this episode:

• Merri shared her favorite definition of ‘Storytelling’.
• Why it is important for professionals to use storytelling with their teams.
• How storytelling can impact visibility.
• We talked about the ways that storytelling can increase personal brand building.
• Real-life examples of successful professionals who effectively used storytelling.
• The role of emotion and authenticity in storytelling.
• Ideas for what to include in a story to make it effective.
• Ways to use storytelling to be more effective on the job.
• Three tips to get started with using more stories in your conversations.

Information on Merri:

• Merri Beckfield on LinkedIn: (in/merri-beckfield)

• This is the Ted Talk that Merri mentions in the episode: Jack Levis: The hardest step in innovation? Looking foolish in front of the crowd

The Book that Merri Recommends:

• Its How We Play the Game by Ed Stack

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Thank you for listening to The Visibility Factor Podcast

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