Real Client Workshop: How To Reinvent Your Brand

The Ventur Podcast

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This is a live client workshop where we solve real problems, with real businesses, in 60 minutes or less.
In this episode, we work with MediaXchange - a television & entertainment education leader - to help them reinvent their brand after more than 30 years in the industry.
Host: Kaine Levy
Guests: Katrina Wood and Przemek Wojs of MediaXchange

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Kapitel

1. Introduction (00:00:00)

2. Overview of Media Xchange (00:00:55)

3. Business Revenue and Flagship Program (00:03:22)

4. Goal of Brand Refresh and Customer Feedback (00:04:14)

5. Challenges in Reinventing the Brand (00:05:41)

6. Adapting to Industry Changes and Retrofitting Programs (00:06:43)

7. SWOT Analysis and Competitor Analysis (00:07:35)

8. Marketing Strategy and Target Audience (00:11:13)

9. Weaknesses: Gender Diversity and Niche Market (00:13:10)

10. Strengths: Quality of Programs and Personalised Experience (00:15:10)

11. Threats: Industry Changes and Shift to Virtual Platforms (00:18:11)

12. Adapting to Virtual Platforms and Maintaining Connection (00:24:02)

13. Competition and Recruitment (00:24:50)

14. Industry Attrition and New Entertainment Platforms (00:26:42)

15. Targeting Professionals and Students (00:27:28)

16. Partnerships with Film Schools (00:29:35)

17. Improving Messaging and Value Proposition (00:33:36)

18. Understanding the Customer Journey (00:35:20)

19. Analysing the Brand Sales Marketing Funnel (00:35:50)

20. Exploring Partnerships and Lower Commitment Offers (00:40:51)

21. Next Steps and Client Feedback (00:48:32)

22. Outro (00:49:35)