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Is it Ever OK to use Sales Psychology as an Ethical Marketer? (#Ep14)
Manage episode 454949190 series 3579254
Innehåll tillhandahållet av Katie Spreadbury // OrangeSheep Research. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Katie Spreadbury // OrangeSheep Research eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer?
If you don't - will you ever make sales?
In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll feel more comfortable with where you draw that line (it will be different for all of us), and I share my guiding principle that will see you right however you are sharing your sales message.
Comment below with your thoughts, I plan to revisit this topic in the new year and would love to open up a discussion including your views!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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