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#139 How Social Norms Shape Our Behavior
Manage episode 429475088 series 2101627
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
142 episoder
#139 How Social Norms Shape Our Behavior
The UppSkill Podcast - Marketing, Business and Everything Startup
Manage episode 429475088 series 2101627
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
142 episoder
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