61. Unlock the secret to beating imposter syndrome in branding

The Unicorny Marketing Show

In this episode of Unicorny, guest host Rachel Fairley and brand strategist Sarah Robb tackle the challenges of imposter syndrome in marketing and the confusion caused by jargon. They discuss practical ways to simplify language, improve cross-departmental communication, and build confidence among marketers. What’s the connection between jargon and imposter syndrome, and how can marketers regain control of their brand strategy?

• Understand the link between jargon and imposter syndrome
• Strategies for challenging and simplifying jargon
• Core questions for brand clarity
• Importance of clear cross-departmental communication
• Effective approaches to brand refresh and rebranding

Discover how simplifying your brand strategy can boost confidence and effectiveness by listening now.

About Sarah Robb

Sarah is a brand strategist with a decade in the world's best branding agencies and another working independently with CEOs and CMOs to help reinvigorate their brands.

She's worked on over 70 brand strategy projects across the A to Z of industries - from accountancy firms to zoos.

She's also the creator of Brand Strategy Academy, an online course that equips people with everything they need to do brand strategy with clarity and confidence.

Links

Full show notes: Unicorny.co.uk

LinkedIn: Sarah Robb | Rachel Fairley

Websites: Sarah Robb

Sponsor: Selbey Anderson

This podcast uses the following third-party services for analysis:
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Chartable - https://chartable.com/privacy