63. Market share masterclass: blending organic growth and M&A

The Unicorny Marketing Show

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In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique approach to achieving commercial success through strategic thinking and adaptable marketing strategies.

The importance of blending organic growth and M&A strategies.
How to stay agile and avoid complacency in long-term contracts.
The evolving role of marketing and its connection to commercial outcomes.
Leveraging diverse teams and expertise to achieve business goals.

Join us to learn how to align marketing efforts with overarching business objectives for sustained growth.

About Duncan Daines

Duncan Daines is a proven, competent professional with 27 years of experience working with Chief Executives and Business Leaders in various roles to deliver change initiatives and growth in key segments.

Key achievements to date within Duncan's current role include:

Working with the CEO & COO to develop and deliver a post-COVID-19 growth strategy, leading to a 33% ($55.1M) increase in GP for FY22.
Leading an organisational change programme supporting the focus strategy, resulting in three SBUs.
Leading and winning a £65M 7-year contract in a key growth sector for Gama Aviation's Special Mission SBU.
Leading the company’s approach to GHG reduction, including devising Project Element Six, the pathway to net Zero.

To achieve this, and by his nature, Duncan likes to form teams, binding complementary skills around him to deliver complex programmes. His leadership style has been described as ‘quietly driven,’ reflecting a tendency to actively listen, ask pertinent questions to cross-check his understanding, and then formulate a view with his team on a particular problem or challenge. Working with Executive teams, Duncan recognizes the need for managing upwards and continual communication during change programmes.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Duncan Daines | Rachel Fairley 

Website: Gama Aviation

Sponsor: Selbey Anderson 

100 episoder

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