Gå offline med appen Player FM !
EP-177 NuCicer - Making the Chickpea Nutritious and Delicious - Kathryn Cook
Manage episode 454057602 series 2473053
In this podcast episode, Bela Musits has a conversation with Kathryn Cook, the co-founder of NuCicer, a company that's revolutionizing the way we perceive and consume chickpeas. The discussion delves deep into the multifaceted world of chickpeas, highlighting their incredible potential and the myriad benefits they offer.
Kathryn sheds light on the challenges associated with introducing a new and improved version of a product, especially in a market that's resistant to change. She emphasizes the importance of creating a product that's significantly superior to existing alternatives in order to entice customers to switch.
NuCicer's journey is a testament to the complexities involved in bringing a new food product to market. The process begins with developing superior chickpea seeds, then convincing farmers to plant them. The harvested chickpeas are subsequently transformed into flour, which then needs to be integrated into a range of consumer products. This intricate process involves a multi-faceted sales approach that targets various stakeholders within the food industry.
The conversation underscores the immense potential of chickpeas as a sustainable and nutritious food source. It's a call to action for consumers and food producers alike to embrace this versatile legume and explore its myriad possibilities. Through NuCicer's innovative approach, chickpeas are poised to take center stage in the culinary world, offering a delicious and healthy alternative to traditional ingredients.
You can find out more about NiCicer here:
Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode.
We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.
We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.
Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional.
Thanks for listening,
Bela and Mike
--- Support this podcast: https://podcasters.spotify.com/pod/show/bela-musits/support178 episoder
EP-177 NuCicer - Making the Chickpea Nutritious and Delicious - Kathryn Cook
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Manage episode 454057602 series 2473053
In this podcast episode, Bela Musits has a conversation with Kathryn Cook, the co-founder of NuCicer, a company that's revolutionizing the way we perceive and consume chickpeas. The discussion delves deep into the multifaceted world of chickpeas, highlighting their incredible potential and the myriad benefits they offer.
Kathryn sheds light on the challenges associated with introducing a new and improved version of a product, especially in a market that's resistant to change. She emphasizes the importance of creating a product that's significantly superior to existing alternatives in order to entice customers to switch.
NuCicer's journey is a testament to the complexities involved in bringing a new food product to market. The process begins with developing superior chickpea seeds, then convincing farmers to plant them. The harvested chickpeas are subsequently transformed into flour, which then needs to be integrated into a range of consumer products. This intricate process involves a multi-faceted sales approach that targets various stakeholders within the food industry.
The conversation underscores the immense potential of chickpeas as a sustainable and nutritious food source. It's a call to action for consumers and food producers alike to embrace this versatile legume and explore its myriad possibilities. Through NuCicer's innovative approach, chickpeas are poised to take center stage in the culinary world, offering a delicious and healthy alternative to traditional ingredients.
You can find out more about NiCicer here:
Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode.
We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.
We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.
Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional.
Thanks for listening,
Bela and Mike
--- Support this podcast: https://podcasters.spotify.com/pod/show/bela-musits/support178 episoder
Alla avsnitt
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.