))
Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
Manage episode 449732500 series 3587125
Innehåll tillhandahållet av Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.
Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.
All that and more when you listen to this episode:
• Strategies for making passive income through designing fonts
• Harbor’s unique approach to pricing typefaces
• Understanding your target audience and designing with them in mind
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram:pizza_water
Website: thebestgraphicdesignerintheworld.com
LinkedIn: Harbor (Pizza Water) Bickmore
Youtube: Harbor Bickmore
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
42 episoder
Dela
