‘The Rise of The Capsule Collection’ with Personal Stylist Jessica Ryan

The Styling Advisory Podcast - Personal Styling Business Interviews

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Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them.

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'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients.

In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe.

After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’.

She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping.

We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’.

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TIMESTAMPS

[00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now

[00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe

[00:01:34] The cathartic nature of a capsule wardrobe

[00:02:00] Becoming a mother and losing touch with our identity

[00:04:00] The decision to start reconnecting what what Jess loved through fashion

[00:04:42] What makes her clients decide to take that step too

[00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe.

[00:08:24] The turning point when bookings started to come in

[00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection

[00:12:00] The idea that a capsule brings a sense of control

[ [00:13:00] The weekly rack challenge

[00:13:51] Bringing your services to life with a visual image

[00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all.

[00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest!

[00:20:28] Just create something people care about

[00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.