844: How I got 4587 New Email Subscribers in Less than 4 Months

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your social media followers. Email lists are a long-term strategy that adds to the stability of your business.

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In the past, I have avoided talking about email lists because I worry that they can become too much of a distraction. Utilizing a list will get you sales but if you are so focused on marketing to bring people onto the list instead of focusing on actual, tangible sales. I’m pretty confident that the majority of these new email subscribers came from seven different kinds of activities that I was doing in my business to attract those leads. I’m having a significant increase this year – way more so than in 2023 because of my focus on visibility. So, let’s dig into how I managed to do it!

Episode Highlights

• Utilizing Old Training Programs to Attract Quality Leads [0:08:40]
• Keeping Up with Trends (When You Feel Inspired to!) [0:10:02]
• The Number One Way I Want You to Start Building Your Email List [0:11:50]
• How Refreshing Old Content Can Bring You Leads Today [0:13:38]
• Working Backwards to Gain Better Insight into Your Clients [0:16:37]
• The One Thing that Surprised Me the Most When I Started My Program [0:18:34]
• The Power of a Generic Sign-Up [0:23:13]
• Using Activation to Add to Your Email List [0:24:35]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.