Building an authentic personal brand with Amy Hopkins

The State of Creation

In this episode, we sit down with Amy Hopkins, a dynamic marketing director and multi-talented creative. With her rich experience spanning publishing, branding, and recipe development, Amy pulls back the curtain on what it takes to build a personal brand that is as authentic as it is impactful. Amy shares her philosophy on staying true to yourself, navigating imposter syndrome, and balancing diverse interests in both personal and professional life. From crafting her own journey as a small business owner to leading in corporate spaces, she reveals the strategies and lessons that have helped her thrive. We also dive into the power of relationships—both personal and professional—and how genuine connections can shape your career. Amy reflects on her early days at Women’s Health, her time in marketing, and her move into advertising, offering invaluable advice for young professionals looking to make their mark. Whether you’re a budding entrepreneur, a creative, or a professional looking to grow, this candid conversation with Amy is a masterclass in building authenticity, embracing growth, and staying balanced. Tune in for insights that will inspire and empower you to take the next step in your journey.