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How to Sell to the European Enterprise
Manage episode 335636823 series 2921458
Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large industrial company based in the Netherlands, helps shed a light on how large companies differ from their American counterparts. From the end of PoCs to multi-lingual, multi-national scale to privacy and security, this conversation walks through the essentials of successful Enterprise selling in Europe, straight from the buyer's mouth.
Love the show? Subscribe, rate, review, and share! SapphireVentures.com
20 episoder
Manage episode 335636823 series 2921458
Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large industrial company based in the Netherlands, helps shed a light on how large companies differ from their American counterparts. From the end of PoCs to multi-lingual, multi-national scale to privacy and security, this conversation walks through the essentials of successful Enterprise selling in Europe, straight from the buyer's mouth.
Love the show? Subscribe, rate, review, and share! SapphireVentures.com
20 episoder
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