Getting Your B2B Messaging Right To Win With Peep Laja, CEO Of Wynter The Stack podcast

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Tech Business Marketing Dan McGaw

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Getting your B2B Messaging Right to Win with Peep Laja, CEO of Wynter

2y ago 26:10

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MP3•Episod hem

Innehåll tillhandahållet av Dan McGaw. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dan McGaw eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market.

For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qualitative is king”. Peep is also focused on keeping things lean, and putting his efforts toward big clients that will drive their recognition.

Main Takeaways:

Why Peep calls qualitative data “king”
Why and how he’s turning prospects away that don’t meet his ideal profile
How he’s using strategy to keep a lean stack

Dan’s Top Tools:

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

… continue reading

47 episoder

#Tech #Business #Marketing #Dan McGaw

Artwork

Getting your B2B Messaging Right to Win with Peep Laja, CEO of Wynter

published 2y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Dan McGaw. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dan McGaw eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market.

For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qualitative is king”. Peep is also focused on keeping things lean, and putting his efforts toward big clients that will drive their recognition.

Main Takeaways:

Why Peep calls qualitative data “king”
Why and how he’s turning prospects away that don’t meet his ideal profile
How he’s using strategy to keep a lean stack

Dan’s Top Tools:

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

… continue reading

47 episoder

#Tech #Business #Marketing #Dan McGaw

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