Sport Marke Medien, an event by ESB Marketing Network #228

The SportsTech Allstars Podcast

🎙 A special episode to shout out Sport Marke Medien on 2nd and 3rd December which is a part of the leading international sporting goods trade fair ISPO Munich. The Sports Tech Allstars presents: Hendrik Ungelenk, Teamlead for the conferences of the ESB Marketing Networking

In this conversation, Rohn and Hendrik Ungelenk discuss the upcoming Sportmarker Medien event, which aims to bring together leaders in media and brand commercialization within sports. They explore the objectives of the event, the structure of the ESP Marketing Network, and the focus on tech innovation and investment trends in the sports industry. Hendrik shares insights on the event's speakers, successful use cases from the network, and future plans for growth and relevance in the sports marketing landscape.

Get a 20% discount on your ticket with the promo code SMM24_SportsTechX: https://www.sportmarkemedien.com/#stx

Takeaways

• The Sportmarker Medien event aims to create a new platform for sports business discussions.

• Focus areas include brand marketing, media rights, and commercialization.

• The ESP Marketing Network has over 600 partners in the DACH region.

• The event will feature over 250 speakers and 60 hours of programming.

• AI and data utilization are key trends in sports technology discussions.

• The conference aims to gather diverse topics under one roof for better networking.

To learn more, visit: https://www.sportmarkemedien.com/#stx

Get in touch with Hendrik Ungelenk at: https://www.linkedin.com/in/hendrik-ungelenk-65b214172/

Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.

Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24

Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

Chapters

00:00 Introduction

06:45 Overview of ESP Marketing Network

11:46 Event Structure and Key Participants

20:13 Tech Innovation and Investment