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How to earn Gen Z's trust
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Innehåll tillhandahållet av Zach Bader and Iowa Farm Bureau. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Zach Bader and Iowa Farm Bureau eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to Episode 134 of The Spokesman Speaks podcast. This episode features an in-depth conversation with Roxi Beck of the Center for Food Integrity (CFI), on research-based ways for farmers to build trust with consumers, especially young Gen Z consumers. CFI conducts extensive consumer research and brings together a wide variety of food and farming stakeholders, ranging from Iowa Farm Bureau and American Farm Bureau to Costco, Chick-Fil-A, Starbucks, and Kroger.
Resources mentioned in this episode
- Read CFI's Gen Z trust research
- Learn more about CFI and its extensive consumer trust research
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