How A $250B Market Cap Company Thinks About Influencers The Social Standard podcast

Innehåll tillhandahållet av The Social Standard. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Social Standard eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The Social Standard Podcast »
How a $250B Market Cap Company Thinks About Influencers

3M ago 59:30

Dela

MP3•Episod hem

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

Influence marketing, not Influencer Marketing
Salesforce’s Spectrum of Influence
The role of the C-Suite in influence marketing
Don’t think B2B or B2C, think Audience
The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

28 episoder

#Tech #Business #Marketing #Brandedcontent #Influenceragency #Influencermarketing #Marketingagency #Marketingtips #Thesocialstandard #Entrepreneur #Social Standard