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[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers
Manage episode 436908971 series 3553486
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Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.
Key Takeaways:
1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your bottom line.
2. Make it Easy: Simplify the referral process so customers can easily refer friends and family without extra hassle.
3. Promote Effectively: Discover tips to keep your referral program top of mind for your customers across various touchpoints, from your website to newsletters.
4. Track Performance: Understand the importance of monitoring your program’s success and how to refine it for even better results.
5. Iterate and Improve: Your first attempt might not be perfect. Get actionable advice on how to refine your referral program based on customer feedback and performance data.
Whether you’re a small business or looking to DIY your referral program, this episode provides practical steps to help you turn satisfied customers into enthusiastic brand advocates. Don’t forget to check out our content hub for templates and more resources to kickstart your referral marketing!
Chapters:
01:30 - Why Referrals Matter
02:45 - Overview of the 5 Best Practices
03:30 - Nailing Your Incentives
06:30 - The Psychology of Rewards
07:45 - The Importance of Fast Payouts
09:00 - Non-Cash Incentives
11:30 - Calculating Your Incentives
16:00 - Making Referrals Easy
18:30 - Optimizing Your Referral Forms
21:00 - Effective Promotion of Your Referral Program
25:00 - Personalized Follow-Ups
27:00 - When to Ask for Referrals
29:00 - The Power of Personalization
32:00 - Tracking Your Referral Program
37:00 - Tools for Tracking Referrals
44:00 - Iterating and Improving
46:30 - Summary of the 5 Best Practices
48:00 - Conclusion
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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
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