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Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
Manage episode 436583148 series 3347766
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.
Key Takeaways:
- Introduction to Kechia Taylor:
- Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
- She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
- Thriving Without Social Media:
- Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
- She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
- Local SEO Strategies:
- Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
- She highlights the power of platforms like Apple Maps and Yelp for local businesses.
- Leveraging Pinterest for Local Businesses:
- Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
- She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
- Handling Negative Reviews and Building a Positive Online Presence:
- Kechia provides insights on responding to negative reviews.
- She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.
Connect with Kechia Taylor:
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitel
1. Thriving Without Social Media: Keisha Taylor's Local SEO Secrets (00:00:00)
2. Introduction and Guest Introduction (00:00:42)
3. Understanding the Role of a Franchisor (00:01:09)
4. Kechia's Journey in the Beauty Industry (00:01:55)
5. The Power of Local SEO (00:02:08)
6. Taking a Break from Social Media (00:02:17)
7. Achievements Without Social Media (00:04:19)
8. Starting in the Beauty Business (00:05:10)
9. The Importance of SEO for Local Businesses (00:09:22)
10. Leveraging Pinterest for Local SEO (00:14:09)
11. Optimizing Google Business Profile (00:17:51)
12. Google Business Profile Tips (00:22:36)
13. Leveraging Social Media Content (00:23:06)
14. Handling Negative Reviews (00:24:34)
15. Importance of Consistent Information (00:28:24)
16. Website Management Advice (00:28:56)
17. Franchise Website Strategies (00:30:59)
18. Business Ownership Insights (00:33:03)
19. Networking and Collaboration (00:34:20)
159 episoder
Manage episode 436583148 series 3347766
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.
Key Takeaways:
- Introduction to Kechia Taylor:
- Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
- She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
- Thriving Without Social Media:
- Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
- She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
- Local SEO Strategies:
- Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
- She highlights the power of platforms like Apple Maps and Yelp for local businesses.
- Leveraging Pinterest for Local Businesses:
- Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
- She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
- Handling Negative Reviews and Building a Positive Online Presence:
- Kechia provides insights on responding to negative reviews.
- She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.
Connect with Kechia Taylor:
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Kapitel
1. Thriving Without Social Media: Keisha Taylor's Local SEO Secrets (00:00:00)
2. Introduction and Guest Introduction (00:00:42)
3. Understanding the Role of a Franchisor (00:01:09)
4. Kechia's Journey in the Beauty Industry (00:01:55)
5. The Power of Local SEO (00:02:08)
6. Taking a Break from Social Media (00:02:17)
7. Achievements Without Social Media (00:04:19)
8. Starting in the Beauty Business (00:05:10)
9. The Importance of SEO for Local Businesses (00:09:22)
10. Leveraging Pinterest for Local SEO (00:14:09)
11. Optimizing Google Business Profile (00:17:51)
12. Google Business Profile Tips (00:22:36)
13. Leveraging Social Media Content (00:23:06)
14. Handling Negative Reviews (00:24:34)
15. Importance of Consistent Information (00:28:24)
16. Website Management Advice (00:28:56)
17. Franchise Website Strategies (00:30:59)
18. Business Ownership Insights (00:33:03)
19. Networking and Collaboration (00:34:20)
159 episoder
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