Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Revolutionizing GTM: Insights from Sendoso’s Kris Rudegraap
MP3•Episod hem
Manage episode 457175343 series 2545518
Innehåll tillhandahållet av David Dulany. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David Dulany eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of the Sales Technology Podcast, host David Dulany reconnects with Kris Rudegraap, CEO and founder of Sendoso, for a deep dive into the evolution of corporate gifting and direct mail as a strategic advantage in the GTM (Go-To-Market) landscape. Kris shares his journey of building Sendoso, navigating economic challenges, and leveraging AI and data to drive efficiency and ROI for sales and marketing teams. From scaling global operations to integrating AI-powered personalization, this conversation explores how Sendoso has disrupted traditional gifting practices and created a tech-enabled category that’s helping companies break through the noise. Whether you're a sales rep, RevOps professional, or marketer, this episode offers actionable insights on driving pipeline, optimizing costs, and standing out in a crowded digital landscape.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
360 episoder
MP3•Episod hem
Manage episode 457175343 series 2545518
Innehåll tillhandahållet av David Dulany. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David Dulany eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of the Sales Technology Podcast, host David Dulany reconnects with Kris Rudegraap, CEO and founder of Sendoso, for a deep dive into the evolution of corporate gifting and direct mail as a strategic advantage in the GTM (Go-To-Market) landscape. Kris shares his journey of building Sendoso, navigating economic challenges, and leveraging AI and data to drive efficiency and ROI for sales and marketing teams. From scaling global operations to integrating AI-powered personalization, this conversation explores how Sendoso has disrupted traditional gifting practices and created a tech-enabled category that’s helping companies break through the noise. Whether you're a sales rep, RevOps professional, or marketer, this episode offers actionable insights on driving pipeline, optimizing costs, and standing out in a crowded digital landscape.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
360 episoder
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