Founder vs Company Brand with Angeley Mullins, CCO at Resourcify

The SaaS Revolution Show

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand. "A lot of founders don't actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate." Angeley shares: • Can a company be founder-led and also do product-led branding • Where pre-Series B companies often struggle most when it comes to storytelling • Why step one for founders is taking an index on the things that A) you're passionate about and B) that you're good at • Where authenticity meets communication and what's most important at what stage of the growth cycle • Short term clickbait content versus long term strategic initiatives and long term customer loyalty • What early stage companies can do to build a strong brand • The secret sauce for founders wanting to 'make it' in Times Square and more.Check out the other ways SaaStock is serving SaaS founders 🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://saastock-europe.com/) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home