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It Starts with a Name - Brad Flowers, co-Founder Bullhorn, Author of The Naming Book
Manage episode 283381472 series 2535537
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Would you use a search engine called BackRub? That was Google's original name. Had they gone to Brad Flowers, a naming expert & author of The Naming Book, or just followed the 5 steps from Brad's book, which he details in this episode, they would have come up with something much better & with more longevity than BackRub. But would they have been as successful? Find out on this great how-to episode during which Brad also shares very practical tips for becoming a BCorp, which his agency, Bullhorn, has done.
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