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Is Catalytic Marketing Right for Your Business?
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Innehåll tillhandahållet av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
- 00:00 Introduction
- 03:02 The Three C's of Catalytic Marketing
- 04:11 - Clarity
- 07:10 - Connections
- 10:28 - Courage
- 14:30 - Implementing Catalytic Marketing
- 15:20 - Selling Catalytic Marketing to the C-Suite
- 18:09 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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