))
Stephen Thomas on 'Reputations of Value'
Manage episode 436428538 series 3381489
Innehåll tillhandahållet av PRovoke Media. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av PRovoke Media eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.'
In conversation with Arun Sudhaman, Thomas discusses why and how he wrote the book, which features insights from numerous communications leaders from across the globe. He also explores whether brands can be 'outrage-proofed' in today's febrile environment, where many may choose to remain silent rather than risk a backlash.
493 episoder
Dela
